Dofollow Link Building: Why It’s Essential For SEO
ROAR |
3 September, 2025 |
3 minute read |
Blog, Digital Marketing, SEO
If your website isn’t earning links, it’s not earning trust.
That’s the truth. Search engines rely heavily on links to decide which websites deserve to rank. If no one is pointing to your site, why should Google?
That’s where dofollow link building comes in.
In simple terms, dofollow links are hyperlinks that pass on authority (often called link juice) from one website to another. They’re like votes of confidence, telling search engines that your content is trustworthy and valuable.
In this blog, we’ll break down what dofollow links are, why they matter for SEO, and how you can start building them the right way.
What Are Dofollow Links?
Dofollow links are the default type of hyperlink you see across Google.
For example, if a high-authority website like the BBC links to your blog, some of the site’s credibility flows through to yours. The more quality dofollow links you have, the more likely your site is to climb search engine results.
Why Google Cares About Dofollow Links
Google uses links as part of its PageRank algorithm – one of the original foundations of search. There is a strong correlation between the number of quality backlinks and higher rankings.
In other words, without dofollow links, your SEO strategy is not reaching its full potential.
Want to go deeper into link basics? Check out our blog: What is Black Hat Link Building?
Why Dofollow Link Building Is Essential for SEO
Think of dofollow link building as networking for your website. The right connections help you get noticed.
When you earn links from authoritative sites in your industry, you’re signalling relevance and trust. That’s why brands that invest in link building consistently see improvements in:
- Organic rankings – More keywords on page one.
- Referral traffic – Visitors clicking through links on other sites.
- Domain authority – Stronger long-term SEO performance.
The Risks of Ignoring Dofollow Links
Relying only on well-written content without building links is not always going to work.
Google itself notes in its SEO starter guide that creating high-quality content is only half the battle – earning links is the other half.
How to Build Dofollow Links the Right Way
Buying links or spamming blog comments won’t work (and could even get you penalised). Instead, focus on methods that build sustainable authority.
Proven Strategies for Ethical Link Building
- Guest Posting – Share knowledge on relevant industry blogs with a link back to your site.
- Digital PR – Get featured in news outlets by contributing expert commentary.
- Resource Link Building – Create helpful content like guides, templates, or tools that others naturally want to reference.
- Broken Link Building – Find dead links on relevant websites and suggest your content as a replacement.
These strategies take time, but they create lasting results. Websites with steady backlink growth tend to dominate search results over the long term.
Our final thoughts
Dofollow link building is very beneficial. Without it, your website is unlikely to gain the visibility, authority, or traffic you’re aiming for.
The good news? You don’t need hundreds of links overnight. Just focus on earning consistent, high-quality links from relevant sites, and over time, your SEO will thank you.
Discover how dofollow link building can strengthen your overall SEO strategy, enquire today.
