What to Expect From an SEO Agency You Work With

ROAR | 13 March, 2023 | 6 minute read | Blog, SEO

As a business owner or manager, you may be in a situation where you are aiming to boost your online traffic using SEO to climb the search engine rankings. Here’s what to expect from an SEO agency if you choose the agency route.

What does an SEO agency do?

An SEO agency handles and implements all SEO strategies and techniques to support your online presence. They handle off-page (off-site activity like link building and outreach) and on-page SEO (content, keyword research, URLs etc.). 

They will conduct in-depth keyword research to find the most significant terms your business should rank online for. Sometimes, the specialists will write content for you to include on your online blog. 

By conducting keyword research, they can alter meta descriptions and language used in the content, including imagery (alt text) and video, to boost your search engine ranking, providing search users with relevant, well-written content that gives the user exactly what they want. You want to aim high on search engines as the top page of Google has an average clickthrough rate of 32%.

Additionally, after implementing SEO tactics to boost your online presence, the agency will oversee all aspects of your website performance, including bounce rate, new user rate, search queries, session duration and acquisition. 

For more on what an SEO agency does, check out our blog, What Does An SEO Agency Do Day To Day? 

Before working with an SEO agency

So your mind is made up. You are bringing in some specialist assistance to handle your search engine optimisation but before you do, make sure you find the right one for your business.

Conduct extensive research, ask for recommendations from your network and read reviews. Don’t just choose the flashiest website and assume because they look good, they are good. 

You need to set up calls and ask questions (HYPERLINK) to get a real feel of various agencies, how they work, what techniques they believe you need and how they envision success with you. Do this with a few prospective agencies to get a feel for them all.

You’re essentially shopping around; after all, it’s your business to look out for at the end of the day. You have every right to keep it close until you find the best people to help take care of it. 

Click here for your free downloadable guide, Why Hire An SEO Agency – The Ulitmate Guide.

What to expect from an SEO agency?

Commitment 

One of the most important traits you should expect from SEO companies is commitment. Before you place your business solely in an SEO agency’s hands, you should see a great amount of effort from an agency to fully understand your business, your goals and your competitors.

Anyone coming on board to help in an area of your business should know and feel the same passion and objectives for your business to succeed. How will they ever motivate themselves to work towards your goals if they do not? 

See commitment before you see a contract, and further down the line, ensure you are presented with an all-questions-asked, clear and concise strategy. 

Honesty

Your SEO agency should be honest and realistic about when and how they believe your goals can be met. This can be vital when handling budgets, time-sensitive campaigns and overall in your strategy.

You should expect an SEO agency to provide you with appropriate and understandable answers as to why each task is being carried out and why. Great SEO results from SEO services can take some time, and there isn’t necessarily a clear step-by-step to results. 

Some techniques may not work, but you should feel assured that your agency is honest, trying alternatives and positively impacting the business. 

Accurate and regular reporting

An SEO agency’s key responsibilities are monitoring your website performance, including traffic and suggesting future work to develop your website further. You will have already established your goals with the agency, but these should be noted clearly within an analytics report highlighting what in the strategy for your business is working and isn’t. 

A report should be easy to understand, and you should expect your SEO agency to send these promptly and on time each month or every few weeks. The reports are part of what you’re paying for when you hire an SEO agency. These are opportunities to understand further your website and how the SEO agency is implementing different strategies and carrying out tasks. 

When you reach this part of the process, make sure you ask any questions concerning the report. You should know what is happening online with your website and business.

Website health checks

SEO is a marathon, not a sprint, and it takes ongoing effort to ensure that your website runs smoothly and consistently performs to a high standard. Your SEO agency should monitor SEO tools to determine what changes are needed. For example, they should regularly check your accounts on things like Google Analytics (GA) and Google Search Console. 

By conducting site crawls and monitoring these applications, any detrimental errors such as broken links, duplicate content, or irrelevant backlinks may be fixed either by themselves or, in some cases, your web development provided. 

In-depth keyword research

Your SEO agency should have the right skills and knowledge to create an in-depth list of keywords that your agency should want to rank for. SEO is vital as any guessing gets thrown out the window. You will have the most relevant, important and targetable keywords for which users are actively searching.  

Your SEO agency should conduct thorough keyword research to rank and understand your brand, business, industry and audience much deeper. This will help inform future SEO strategies. 

Why you need an SEO agency now

An SEO agency can significantly affect your business’s online presence. They can significantly affect how users find and treat your website.

We recently wrote a blog about why you need an SEO agency now, make sure to check it out!

54.4% of key clicks on Google go between the first three results, which means being in the top spot has never been more valuable, and an SEO agency can help get you there. 

Cost per acquisition can be reduced by 87.41% on average compared to digital advertising when using SEO tactics. 

The stats above don’t lie. If you’re still questioning whether to invest in SEO services, why?

Are you looking to work with an experienced SEO agency that drives results? Look no further than ROAR Digital Marketing, an award-winning digital marketing agency ready to tackle your SEO woes. Check out our services page here.