Why Local SEO Matters (And How It Can Help You Get Found Faster)
Ella Pybus |
24 July, 2025 |
3 minute read |
Blog, Digital Marketing, SEO
If people can’t find you online, they won’t buy from you.
Nobody goes through phone books anymore. These days, customers turn to Google to find everything, from the closest cafe in their area to the best decorator in their city.
That’s where local SEO comes in.
Local SEO is all about ensuring your business appears when users search for your speciality in your area.
In this blog, we’ll break down why local SEO matters, how it works, and the simple ways it can help you attract more customers right in your area.
What is local SEO?
When someone searches for “best pizza near me” or “electricians in (city),” Google prioritises businesses that are nearby and relevant. Local SEO helps you become one of those businesses.
It focuses on strategies like:
- Optimising your Google Business Profile
- Gathering customer reviews
- Using location specific keywords on your website
Why Does Local SEO Matter So Much?
You may ask, why does local SEO even matter?
Well, because most people don’t go past the first page of search results, especially for local searches.
Consider your perspective: if you’re looking for a nearby restaurant, you’ll likely choose one of the first few that appear in Google when you conduct your search. Others are the same.
The bonus of people doing this is that they are ready to take action, whether they’re visiting your shop, booking a service, or giving you a call.
Want to learn how to dominate local SEO? Read our blog: How to dominate local SEO
How Local SEO Helps You Stand Out
Here’s the simple truth: Local SEO levels the playing field.
Even if you’re a small business competing with bigger brands, local SEO gives you a chance to shine in your city.
By showing up in search results for your area, you:
- Build trust with local customers
- Drive more foot traffic or website visits
- Increase calls and inquiries
It’s a powerful way to get noticed by people who are already looking for what you offer.
Key Local SEO Strategies That Work
Some simple things can go a long way with local SEO:
- Claim and fully optimise your Google Business Profile
- Use local keywords (like your city name) in your site content
- Get listed in local directories and online maps
- Encourage happy customers to leave online reviews
These steps help Google connect your business with local searchers, bringing more opportunities straight to your doorstep.
Our final thoughts
Local SEO isn’t just for big companies or tech-savvy marketers. It’s a practical, essential tool for any business that wants to be discovered by nearby customers.
By focusing on a few key strategies, you can boost your visibility, connect with your community, and grow your business, right from where you are.
Ready to learn more? Read our blog on how to do a local SEO audit.
