Open AI has just launched Instant Checkout inside ChatGPT in the US, powered by what they’re calling Agentic Commerce.

In simple terms, ChatGPT can now take a customer from discovery to decision to payment, all inside the chat experience. No clicking through to a website. No going to Amazon. No extra steps.

That’s a first. And it changes the game.

What this means for marketing leaders

Before we get carried away, let’s be clear: SEO and Google PPC are still the heartbeat of digital lead generation. Search engines remain the number one place buyers turn when they’re actively looking for solutions, and your website and ads are still your frontline.

But now, a new sales channel has arrived. Not a replacement for what works, but an addition you’ll need to factor into your strategy if you want to stay ahead, protect market share, and grow it.

Why this matters

Buyers aren’t just searching on Google anymore. They’re increasingly asking AI platforms like ChatGPT to recommend, compare, and even make purchase decisions. With Agentic Commerce, AI isn’t just a research assistant; it’s becoming the transaction engine itself.

For early adopters, this is an opportunity. Those who adapt their positioning quickly will capture qualified, intent-driven demand before competitors even realise what’s happening. It’s no longer just about whether prospects use AI to buy, but whether they’ll be buying from you or from someone else.

A shift in buyer behaviour

This isn’t just about consumer products. The implications for B2B are huge. Imagine a potential client asking ChatGPT for the best enterprise software provider, the most reliable engineering partner, or the top legal consultancy in their sector. Then imagine ChatGPT not only recommending a supplier but also processing the purchase instantly.

That scenario is no longer a thought experiment; it’s the direction things are heading. And when discovery, trust, and purchase all happen in the same conversation, the old rules of the funnel start to shift. Some steps may be compressed. Others may disappear entirely. That’s a game-changer.

What stays the same and what changes

The core principle remains: be where your buyers are. What’s different is that the “where” is expanding. Google Search continues to be vital. PPC is still driving consistent leads. SEO is still the long-term foundation of digital visibility.

But alongside these channels, AI-driven discovery and checkout are emerging. It’s early days, but if the past two decades have taught us anything, it’s that the platforms which connect buyer intent to purchase rarely fade away. They grow, evolve, and eventually dominate.

What you should do now

This isn’t optional foresight. It’s survival foresight. Businesses that ignore this shift will lose ground quickly, while those who embrace it will lead.

That doesn’t mean diverting budget away from SEO or PPC. Those remain paramount. But it does mean keeping a close eye on how Agentic Commerce develops, testing where it makes sense, and asking the hard question: If my buyer tries to purchase through ChatGPT tomorrow, would they find me or my competitor?

AI won’t wait for late adopters. And neither will your buyers.

Final thought

This moment feels like one of the most significant shifts in digital marketing since Google Ads first appeared. The businesses who take it seriously will be the ones shaping the next era of demand generation.

The time to prepare is now.

So are you ready to rethink how your business gets found? Have you considered AEO to begin your journey with AI search? 

Schedule your discovery call and find out why acting now could be the smartest move for your business.

The post The Future of Shopping is coming – Open AI & Instant Checkout appeared first on ROAR Digital Marketing.

And yet, most marketing leaders are still treating this as optional. At ROAR, we’ve seen first-hand that the businesses adapting fastest are the ones driving growth, building authority, and staying visible where buyers begin their journey. Our clients consistently see results because we innovate without abandoning the proven SEO foundations that deliver ROI.

If you’re serious about staying ahead, this is your sign to act before competitors leave you behind.

The AI Shift in B2B Search

The top 15% of firms in every niche aren’t waiting. They’re testing, tweaking, and ensuring their brands show up in AI-driven discovery. These firms know that ignoring AI won’t make it disappear; it only makes it easier for competitors to capture trust and authority earlier in the buyer journey.

At ROAR, we’ve helped businesses across technology, finance, and industrial sectors adapt their strategies. Hence, their brands appear not just in Google’s blue links, but inside AI-driven responses that decision-makers increasingly rely on.

Six Moves to Stay Ahead in AI Search

Here’s what you should be focusing on right now if you want your SEO strategy to remain competitive:

• Build content that answers real buyer questions directly – AI rewards clarity and value, not keyword stuffing.

• Use structured data and schema – make your site AI-friendly so content is easier to pull into overviews.

• Ensure technical SEO is watertight – fast load speeds, logical structure, and a clear XML sitemap.

• Check your robots.txt – if AI crawlers can’t access your content, you’ll be invisible.

• Map your SEO to how LLMs frame answers – this is different from traditional SERP rankings.

• Work with a partner who innovates – chasing shadows wastes time. We guide clients on what matters.

Want to see how this plays out in practice? Book a discovery call and we’ll show you how we’re already helping clients future-proof their search presence.

Why Innovation Doesn’t Mean Starting From Scratch

AI search optimisation isn’t about ripping up what works. It’s about adjusting and evolving so you’re in the best shape as discovery shifts. Businesses that treat AI as an add-on will fall behind. Businesses that build it into their strategy now will lead.

From Reaction to Preparation

The businesses that win are the ones that anticipate, prepare, and invest early. The ones that lose? They scramble late, after competitors have already taken the high ground.

At ROAR, our proactive approach means you’ll never be playing catch-up. From automated reporting to transparent communication, we keep you connected to the work and confident in the results.

Our Final Thoughts

AI search is rewriting the B2B playbook. The question is whether you’ll adapt in time to stay visible where your buyers are making decisions. At ROAR, we don’t just follow trends, we help you lead.

Ready to stay ahead of AI search? Schedule a free discovery call today and see how we can help your business win in the era of AI-driven discovery.

The post Why AI Search Optimisation Is the Next Competitive Advantage for B2B Leaders appeared first on ROAR Digital Marketing.

I don’t think so. Yes, it can give you a basic understanding of what to include in your blog, but if you use it to write your entire blog and press publish, rest assured that this blog will not rank or bring any SEO value to your site. 

Search engines prioritise human-generated content that relates to users’ search queries, rather than focusing on content generated by robots. AI-generated content can actually be detected by search engines, before you think, well, how will they know? 

The post How To Use ChatGPT For Blog Writing appeared first on ROAR Digital Marketing.

What is AI Content?

AI content is written and created using artificial intelligence tools to generate all types of content, including social media posts, website copy, blog posts, paid search copy, and even visual content such as images and videos.

Artificial intelligence creates content based on a user’s prompt. A prompt should provide the AI bot with enough information to provide a cohesive and fitting response to the type of content you are requesting.

We decided to put one of the most well-known AI tools (ChatGPT) to the test to describe what AI content is accurately.

Our prompt: “Please explain ‘what is AI content’ in less than 100 words, using an informative but casual tone for the readers of a search engine marketing blog.”

ChatGPT response: “AI content refers to digital material created or enhanced with artificial intelligence technology. It can involve various AI tools like natural language processing or machine learning to generate, curate, or Optimise content.

“This includes automated content creation, Personalised recommendations, and content analysis for better audience engagement. AI content helps marketers streamline processes, improve content quality, and tailor it to specific audiences, ultimately boosting search engine visibility and user experience. 

So, if you want to level up your search engine marketing game, AI content is definitely something to explore!”

Their response was concise and clear and only took 20 seconds to generate. It accurately describes AI content and even includes some benefits, including streamlining the marketing process, improving content quality and tailoring it to different audiences.

Although this response is well structured and explains the topic well, it’s quite robotic and general. It also uses American English, which we, and other AI users, consider when prompting artificial intelligence tools to give them the best possible chance of creating helpful content.

Is AI content good for SEO?

Artificial intelligence has completely revolutionised the way marketers create content and complete tasks. The ease and efficiency of AI have opened up a wide debate within the search engine marketing industry about whether AI content is good or bad for SEO.

Let’s break it down into how AI-generated content can help and harm your online performance, including SEO and search rankings.

How AI Content Can Hurt Your SEO

Unfortunately, AI still has some kinks that need to be worked out, the main one being quality. AI generators are using a wealth of information from different sources on the web and throwing it together to respond well to your queries hopefully. However, without a human touch, it can struggle to coherently create sentences with a strong structure, leaving its responses poorly written, unoriginal and, in some cases, completely inaccurate. Inaccurate, poorly written, and unoriginal content does not provide a positive experience for users on your website, which is a red flag for search engines.

Duplicate content is an absolute no-go for search engines like Google and Bing because search engines do not want to show users multiple pages with the same content, so they must decide which page best fits a search query. Unfortunately, AI content generators use the information they have found online to craft their responses to prompts; duplicate content is a considerable risk with AI-generated content. Duplicate content = a red flag for search engines!

How AI Content Can Help Your SEO

AI content can create a wealth of positive benefits for marketers by shortening the generation of ideas and the creative process. This means that AI content generators can help create bulk content faster and more regularly, which is a green flag for search engines.

Additionally, AI can help create highly personalised content for your audience, allowing you to create a better, more targeted user experience on your site, which can increase engagement rate and is another green flag for search.

Can AI Content Rank on Google?

You will be thrilled to discover that AI-generated content can rank on Google and, in fact, can rank well. However, the content needs to be of a particular standard regarding its overall quality and relevance for search terms. Google is committed to providing a seamless and satisfying experience for its users, which means providing users with the correct search results regarding their queries is a priority for the search engine.

Regarding AI written content, we recommend proofreading, proofreading and more proofreading. You must clarify the facts within your content and ensure it reads well. Most of all, you should consider your target audience and determine whether the AI-written content is in the right tone and written in a way your audience can understand. 

In February of 2023, Google released its official guidance regarding AI-generated content. They stated that they have: “long believed in the power of AI to transform the ability to deliver helpful information.”

In recent years, Google has also provided a lot of guidance regarding what types of content it deems helpful, of good quality, and relevant for its users. This was in the form of the Google Helpful Content Update in August of 2022.

For more information, see our blog post, ‘Does AI Content Rank in Google Search: Google’s Verdict‘.

Does Google Down Rank AI content?

Google has expressed its strong belief in the power of AI to completely transform the ability that we humans have to create informative and helpful content. 

Google aims to reward high-quality content, no matter how it is produced, using their ranking system E-E-A-T: expertise, experience, authoritativeness, and trustworthiness.

The search engine giant is particularly committed to providing quality content to its audience and acknowledges how AI can create this content. 

Google states: “Using automation—including AI—to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies.“

However, not all automation is considered spam, including AI generation. Automation is used across various industries to automate tasks, including things like automating sports scores, weather forecasts and transcripts. 

Google advises creators considering AI generation to ensure that the content you are producing and publishing is original, high-quality, and speaks directly to your audience. You can do this by providing AI-generation tools with in-depth prompts, proofing the content, adding your own research, and building on the output from AI-generated content. 

The Google Core Algorithm Update 2024

What a curveball eh? In March of 2024, Google announced its latest Core Algorithm Update, a significantly more complex core update than Google’s normal standards. 

Google uses multiple systems to determine the reliability of the information on the web; they have enhanced their core systems to provide users with more relevant and helpful search results by incorporating various innovative approaches and signals. 

The rollout of this update could take up to a month, and we have already seen websites completely assassinated on search engines. Google has stated that there will likely be a ‘fluctuation’ in rankings, which is more than the usual core update would cause.

This is due to different systems updating and reinforcing each other; you can stay updated with the rollout by visiting the Google Search Status Dashboard.

Why not read your broad core algorithm update survival guide.

Our Final Thoughts

The integration of AI into content creation on websites has sparked lengthy debates and concerns among those within the search engine marketing community and beyond. However, after some research, it is evident that AI-generated content can significantly impact SEO if executed correctly while adhering to Google’s guidelines and FAQs.

In addition, having an SEO content strategy can improve your rankings.

AI content is still evolving and will see various changes throughout the years, presenting many new opportunities for marketers. On the one hand, many people within the industry have expressed concerns that AI-generated content lacks integrity, coherence, originality and, above all, accuracy without the assistance of human writers.

Conversely, AI can streamline content generation processes, enabling marketers to efficiently produce large volumes of personalised content. AI content can enhance user engagement and improve search rankings when executed carefully.

Google’s stance on AI-generated content emphasises the search engine’s commitment to quality and relevance. The search engine giant values helpful and original content, regardless of its production method. While Google discourages using AI solely for manipulating rankings, it recognises and praises its potential to streamline content creation.

In navigating the future of SEO amidst AI advancements, marketers must prioritise quality, relevance, and user experience to maintain visibility and credibility in the ever-evolving digital landscape. 

Visit our content writing and optimisation webpage and discover how content creation can increase your website’s visibility and attract more targeted traffic!

Photo © by PeopleImages from Getty Images Signature.

The post The Future of SEO: Can AI Content Rank on Google? appeared first on ROAR Digital Marketing.

Nick Bostrom, the Swedish philosopher at the University of Oxford, said, ‘Machine intelligence is the last invention that humanity will ever need to make.’ 

Before we jump in, if you want more information about outsourcing your PPC efforts and working with a dedicated Google Ads agency, download our free helpful guide here. 

What is AI

AI or artificial intelligence is a machine’s ability to perform the same actions and functions commonly associated with the human mind. It is a science that instructs machines to think like humans do and subsequently do things considered ‘smart’. AI technology can uniquely process a large amount of human data and information differently from humans. 

Ultimately, AI has set its own goals: to do things, make decisions, form opinions and create as humans do. Although it is common knowledge that AI is not entirely there yet. AI requires more work to reach the intense level of human thought and ability that is regarded as more reliable. According to research, About 28% of people fully trust AI, while 42% claim to generally accept it. 

Google may be the largest search engine globally, but even its AI tools are not completely doubt free yet.

Some users have been recently exposed to a Google Ads AI assistant in beta in the help section. 

The chatbot disclaimer states, “While I know a lot, I’m still learning and may make some mistakes. If I do, please leave feedback so I can learn.”

Julie Bacchin, a PPC Pro and member of the PPC Hero,  25 Most Influential PPC Experts list, challenged this by tweeting, “Presumably, how would someone seeking help know if the help is wrong?”.

Her point acknowledges that although AI is present and moving forward, the information given can be misleading or incorrect. This could be potentially dangerous.

Google Ads has an AI assistant in beta in help section.

Comes w disclaimer “While I know a lot, I’m still learning and may make some mistakes. If I do, please leave feedback so I can learn.” 😬😳

Presumably, how would someone seeking help know if the help is wrong? #PPCChat pic.twitter.com/9nUfYfHRC7

— Julie F Bacchini (@NeptuneMoon) August 10, 2023

The Rise of AI in Marketing

A brief history lesson of how AI secured its space in the marketing sphere. AI, although coming to fruition recently, is certainly not new. Its rise is simply due to technology becoming more powerful and accessible in recent years.

The 1950s and 1960s

Researchers used linear programming techniques, games theory and decision trees to optimise marketing mix and pricing strategy. This was the first attempt to use AI in marketing.

The 1970s and 1980s

Expert systems and neural networks allowed marketers to create consumer behaviour and preference models. This led to a more personalised online experience through relevant recommendations and offers. 

The 1990s and 2000s

We’ve reached the rise of the internet. This era exposed new opportunities to collect and analyse data to inform better online advertising and audience targeting. Many marketers began utilising AI tools for search engine optimisation, email marketing strategy, and collecting website analytics to better reach and engage their customers online.

The 2010s and 2020s

Here, we saw the development of data, cloud computing, natural language processing, computer vision and deep learning, which has completely changed our industry. It has unleashed new AI applications into the marketing industry, and marketers can now leverage AI to generate all sorts of marketing material. This includes content, design campaigns, optimising conversions, predicting outcomes and further enhancing the experience for their customers. 

At ROAR, we put together a list of 6 quality AI tools for content creation; check them out here.

Amazon X AI

Ever wondered how leading e-commerce brand Amazon utilises AI to dominate?

• Amazon uses personalised product recommendations as part of its marketing strategy to increase sales and streamline the audience’s purchasing journey. 
• They do this by using big data to tailor an audience’s experience using information from the customers buying behaviour, products they have added to their cart, items they have viewed, and what items they have searched for the most. 
• Using this data, leading E-commerce giant Amazon can provide customers with product recommendations for what they are most likely to buy. This creates a human emotion of temptation and provides a little nudge to the customer to make them buy.
• Personalised product recommendations have informed 35% of what consumers purchase on Amazon.

What is AI in Google Ads in 2023?

In 2023, one of the most impressive developments within Google Ads and their implementation of AI features is their AI-powered search ads. 

• This feature allows users to adopt a multi-search approach like lense to discover the products they seek. 
• Users can also use voice search to converse with Google and find answers to search queries. 
• Through advanced natural language, Google is able to deliver the correct results right when a user needs them.

Many of these search features are new, but they offer unprecedented opportunities to analyse data and tailor the future offerings of Google and AI. 

Many PPC and Google Ads experts say that ignoring AI in 2023, will see you fully left behind by the industry.

If you are not leveraging AI in 2023 you will be left behind quickly

— Richard K | Google Ads (@getbagswithads) August 10, 2023

• Broad Match

Broad match search queries offer a broader set of search results that could all possibly be relevant to the user. Think ‘casual workwear’. Broad match leverages Google’s AI and state-of-the-art language models in order to increase the reach of ads. 

Google is becoming more intelligent when it comes to understanding them. It will look at user signals and match the user intent with advertising intent, connecting them and providing a more tailored end experience for the user. It is then up to the advertiser to consider what advertisements the user sees. 

• RSA (Responsive Search Ads)

An RSA takes all the high-quality images, business information, and website links a marketer provides, turning them into stand-out, high-intent ads. RSAs can automatically create assets within a campaign operation feature to generate headlines and descriptions tailored to generate performance. Research has shown that RSAs have a 5 – 15% higher CTR than static search ads.

Google’s AI uses these assets and a deeper understanding of the user’s search intent to assemble responsive search ads that are correctly optimised for the search query. This aims to improve conversion predictions or conversion value through smart bidding.

• Smart Bidding

Google’s AI uses the context from search query intent, user intent and advertisement composition to help inform bids by predicting future ad conversions and their value. With value-based bidding, Google’s AI connects seamlessly to marketing data and uses this to inform ad placement, ensuring your ads are presented to the most valuable customers of your business.

The above all compliment each other. As a result, it’s critical to utilise all of Google’s AI features to multiply your expertise, unlock new business demand, and drive and increase meaningful results from your ads.

Why is AI important in Google Ads Campaigns?

AI is critical to improving a users search experience and increasing the opportunities advertisers have on the platform.

Google is dedicated to creating a seamless experience for users. Google’s chief executive Eric Schmidt says, “We are very clear, and I want to be clear, and on the record, we run the company [Google] for the benefit of our end-users globally.”

Below are some of the most notable benefits of including and increasing AI technology in Google Ads:

• More Relevant Ads

AI allows Google to analyse landing pages and advertising copy to match them with search queries. This means that more users can see the most relevant ads available to them, increasing website traffic and conversion rate as you provide users with exactly what they were searching for. More relevant ads also mean a better user experience and optimum usage of your advertising budget.

• Better Creativity

We marketers are fully aware that AI is not on the same level as humans yet regarding thoughts and emotions. However, it has a pretty good level of creativity and can  create meaningful ad copy, including headlines and descriptions, with images that correlate. This allows your business to save money outsourcing creative assets and better optimise your Google Ads campaigns for the end user. 

• Better Targeting

AI is all about analysis and doing. Using AI, Google Ads can dissect search data like search queries, user behaviour and previous browsing history. AI uses this data to compile user profiles that inform ad placement strategy delivering the right ads to the right people, whether they are existing customers or not. 

• Better User Experience

Overall, AI within Google Ads works directly for the search user, working to produce a more relevant and seamless search experience. AI Google Ads allow businesses to understand their audience better and provide a more tailored experience giving the user exactly what they were searching for. This creates a better relationship between consumer and business, increasing brand credibility, loyalty and reputation.

• Cost Effectiveness 

AI erases the need for outsourcing too many extra hands, but before you go firing your whole marketing department – remember AI is nowhere near their level yet. We’re saying that AI can spot any weaknesses within your established ad campaigns based on an analysis of data and campaign performance. As a result, businesses can reduce their cost per click and cost per conversion by adjusting keywords, targeting, and bidding strategy.

How Will AI Affect Google Ads in the Future?

Larry Page, the co-founder of Google, said: “Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the web.

It would understand exactly what you wanted and give you the right thing. We’re nowhere near doing that now. However, we can get incrementally closer to that, and that is basically what we work on.”

In May 2023, Google announced it was entering an entirely new era of AI-powered advertisement. 

Here’s how Google acknowledges AI advancements to support marketers when making decisions, solving problems and embracing their creativity. 

Jumpstart Campaign Creation Through Chat

Google introduced a new natural-language conversation experience within Google Ads. It is designed to make the beginning of any campaign easier and simplify search ads through a combination of your existing knowledge and Google AI. 

This technique works by adding your landing page, for which Google will then summarise and generate; relevant keywords, headlines, descriptions, images and other related assets. You and your team then review these, and you can edit Google AIs suggestions before setting these live. Think of it as chatting to Google like you would a colleague and asking for support/ideas.

Creativity Boosts in Performance Max

One of the better-known AI-powered functions of Google is its efforts during performance max campaigns to drive business growth. Advertisers and marketers who use performance max within Google Ads are likely to achieve more conversions, on average 18% more conversions at a similar cost per action. 

Provide your website, and Google AI will begin educating itself on your brand. This is to create and populate your ad campaign with relevant text and assets. Google also suggests new images generated just for your business based on its machine learning, which makes your ad campaign unique and helps you stand out amongst competitors. 

If you’re looking for a PPC and ad-management team with years of enterprise-level experience across the paid search spectrum, look no further than ROAR! Our talented team of specialists are ready to take on your challenge; get in touch today!

The post Your Cheat Sheet for Google Ads AI appeared first on ROAR Digital Marketing.

Here is what it said:

While ChatGPT is a powerful language model capable of understanding and generating text, there are several reasons why it may not be able to replace a social team fully:

• Human Interaction and Empathy: Social teams are composed of real people who can provide a level of human interaction and empathy that an AI language model cannot replicate. Building relationships, understanding complex emotions, and responding appropriately to various social cues are areas where human social teams excel.

• Contextual Understanding: Although ChatGPT has been trained on a vast amount of data, it still has limitations in understanding context, especially in nuanced or ambiguous situations. Human social teams can interpret and adapt to subtle nuances in language and context, allowing for more accurate and relevant responses.

• Creativity and Adaptability: While ChatGPT can generate text based on existing patterns and information, it may struggle with generating truly creative or novel ideas. Social teams often rely on their creativity and adaptability to come up with unique solutions, strategies, and campaigns tailored to specific social contexts and audiences.

• Brand Voice and Consistency: Social teams play a crucial role in developing and maintaining a brand’s voice and tone across different social platforms. They understand the brand’s values, messaging, and audience preferences, and can tailor their communication accordingly. This level of brand consistency may be challenging for an AI model to achieve without constant supervision and guidance.

• Crisis Management and Complex Situations: In situations requiring crisis management or dealing with sensitive or complex issues, human social teams are better equipped to navigate and respond appropriately. They can exercise judgment, apply ethical considerations, and make decisions based on their experience and expertise.

While ChatGPT can provide support, generate ideas, and assist with certain aspects of social media management, it is not yet advanced enough to fully replace the capabilities and qualities offered by a dedicated human social team.

There you have it, a list of reasons why ChatGPT can;t replace your social media team – from the app itself. At least all of those social media jobs are safe!

The post Ask ChatGPT: Why Can’t You Replace my Social Team appeared first on ROAR Digital Marketing.

Here are its thoughts:

ChatGPT and other similar language models have made significant advancements in generating human-like text and have the potential to automate certain aspects of content writing. However, there are several reasons why ChatGPT is unlikely to fully replace human content writers:

• Creativity and originality: While ChatGPT can generate coherent and contextually relevant text, it lacks true creativity and originality. Human content writers can bring unique perspectives, fresh ideas, and innovative approaches to their work, which is essential for producing engaging and compelling content.

• Emotional intelligence: Understanding and conveying emotions effectively is a complex task that requires empathy and emotional intelligence. ChatGPT lacks these qualities, making it challenging for it to produce content that deeply resonates with readers on an emotional level. Human content writers can tap into their own experiences and emotions to create impactful content.

• Adaptability and context: ChatGPT is trained on vast amounts of text data but may not always grasp the nuances of specific industries, niches, or cultural contexts. Human content writers possess domain expertise, industry knowledge, and an understanding of target audiences, allowing them to tailor content to specific needs and effectively communicate complex concepts.

• Subjectivity and opinion: Content writing often involves expressing subjective opinions or taking a stance on controversial topics. ChatGPT lacks personal opinions and preferences, making it difficult to produce content that reflects a particular viewpoint or engages in debates effectively. Human content writers can infuse their work with their own perspectives and beliefs.

• Editing, proofreading, and quality control: ChatGPT can produce text quickly, but it may require significant editing and proofreading to ensure accuracy, coherence, and adherence to brand guidelines. Human content writers are skilled at refining and polishing content, detecting errors, and maintaining consistent quality standards.

• Human touch and connection: Content writing involves establishing a connection with the readers and fostering engagement. Human content writers can incorporate storytelling, humor, and personal anecdotes to create a sense of connection and capture readers’ attention in a way that ChatGPT may struggle to replicate.

While the ChatGPT app and similar AI models can assist content writers by providing inspiration, generating ideas, or automating certain repetitive tasks, they are unlikely to replace human content writers completely. Human creativity, emotional intelligence, adaptability, and the ability to connect with readers are qualities that continue to be highly valuable in content creation.

There you have it; the ChatGPT App will not replace you or your human tram. You heard it straight from the horse’s mouth!

The post Ask the ChatGPT App: Could You Replace A Human Content Writer? appeared first on ROAR Digital Marketing.