By: Gregory Kay

Strategic Coach

Every ambitious entrepreneur dreams of expanding their business.

But creating a clear and effective growth plan can often feel like navigating a maze of conflicting strategies—which path will give the biggest return? Is it even possible to double your business? How about multiplying it by 10?

At Strategic Coach™, we specialise in helping entrepreneurs cultivate the mindset required for sustained success. Instead of focusing solely on short-term tactics or fleeting trends, we advocate for a deeper transformation—one rooted in a 10x vision that reshapes how you approach growth, achievement, and your future.

Create A Future Bigger Than Your Past

Creating a vision that transcends your past accomplishments is simpler than it sounds. It begins with a mindset shift: allowing your future goals to become more exciting and meaningful than anything you’ve achieved before. Dan Sullivan, founder of Strategic Coach encapsulates this with one powerful idea: “Always make your future bigger than your past.”

To begin crafting your 10x vision, reflect on your past experiences and extract the insights from your most powerful learning moments. These insights become the foundation for designing a future that breaks through previous limitations and redefines what’s possible for you and your business.

Our Four Freedoms for Entrepreneurial Success 

While mindset is the engine of exponential growth, it’s strategic thinking that fuels the journey. Entrepreneurs today operate in what we call the “Results Economy”—where success is not guaranteed but earned through innovation, resilience, and intentionality.

To thrive, you must cultivate a framework for success based on four key entrepreneurial freedoms:

•     Time: Gain control of your schedule and dedicate your energy to activities that align with your highest goals.
•     Money: Tap into the unlimited potential for financial growth, no longer confined by traditional limits.
•     Relationships: Surround yourself with people who energise your vision, enabling mutual support and progress.
•     Purpose: Build a business that serves as a vehicle for personal meaning, impact, and long-term fulfilment.

These freedoms are not fixed destinations—they’re areas for continual improvement. The pursuit of a 10x future involves expanding each of them, step by step.

As you begin your transformation, ask yourself the R-Factor Question:

“What has to happen over the next three years for me to feel happy with my progress?”

This simple question opens the door to a much bigger future and helps you align your daily actions with a bold long-term vision.

Three Mindsets to Support Your Growth

To stay aligned with your 10x vision, cultivate these core mindsets:

•     The Gap and The Gain: Focus on how far you’ve come, not just how far you have to go—celebrating progress rather than chasing perfection.
•     The 80% Approach: Aim for momentum over perfection—getting things 80% right and moving forward, rather than getting stuck in endless refinement.
•     Creative vs. Reactive: Lead with curiosity and innovation, turning challenges into opportunities for growth and reinvention.

Regardless of your industry or stage of growth, expanding your business is about more than just numbers—it’s about creating a life and enterprise that aligns with your deepest values and aspirations. By embracing a 10x vision and committing to continuous evolution, you unlock the potential for a future filled with impact, prosperity, and genuine satisfaction.

If you’re interested in finding out more about Strategic Coach visit strategiccoach.com

The post Guest Blog: Unlocking Growth: A Blueprint for Entrepreneurs appeared first on ROAR Digital Marketing.

By: Andrea Edmondson 

 Consultant, Coach & Founder of NeuroSmart Learning

Sophie is a Director of Marketing at a successful B2B tech firm, reflecting a growing trend in the industry where senior marketers are expected to be both strategic leaders and operational workhorses. She’s smart, experienced, and respected. She knows how to deliver. She’s built cross-functional teams, led rebrands aligned to shifting buyer behaviour, and rolled out digital strategies that have moved the needle.

From the outside, she looks like a high-functioning, high-achieving success story.

But here’s the part no one sees: Sophie is exhausted and doubts herself.

Not in a one-bad-week kind of way. In a deep, biological way. She’s always on. Always trying to keep up, keep calm, and keep it all together—despite the constant tension pulling in opposite directions.

Her nervous system is sending messages her brain doesn’t know how to read. And if you don’t know how to read them, you’ll keep pushing until something breaks—your focus, your health, your relationships.

Caption: On the surface, ducks appear to glide smoothly. Beneath it, they are paddling furiously keep afloat. What may seem effortless is often effortful. We don’t always see how hard someone is paddling and the internal cost of this, until it’s too late. Image Credit: Research Doodles by M. Shandell.

The Pressure Behind the Performance

Sophie’s story is one I hear all the time.

She has clear professional goals:

• Raise brand awareness
• Drive high-quality leads
• Elevate the company’s visibility and credibility in a crowded market

But the context she’s working in is complex. Her team is lean. Budgets are tight. And she’s managing multiple channels while also trying to influence a leadership team that still favours legacy marketing tactics.

She’s navigating change—but doing it in a system that’s fearful and resists change.

It’s not just strategy work. It’s political, emotional, and personal.

“Sometimes I feel like I’m the only one carrying the vision,” she told me. “And at the same time, I’m scared I’ll be seen as pushy, or too much. So, I keep it all together. But inside? I’m fried.”

The Internal Strain: The Fight Behind the Performance 

What Sophie was feeling—the tension, the exhaustion, the mental noise—wasn’t just chronic stress. It was a signal that parts of her internal psychological system were in conflict.

In Internal Family Systems (IFS), a therapeutic approach that’s increasingly used in leadership coaching, we talk about ‘parts’—distinct aspects of ourselves that take on different roles to help us cope and succeed. You don’t have to know the model to recognise the experience: it’s that inner tug-of-war between one voice that says, “You’ve got this—push harder,” and another that whispers, “I can’t keep going like this.”

For Sophie—and for many purpose-driven leaders—there were two main types of parts that drive behaviour:

The Manager Parts

These are the parts that like to stay in control. They plan, perfect, strategize, and overachieve. They’re often high-functioning and responsible—but anxious underneath. Their job is to prevent things from going wrong by keeping everything in order.

Sophie’s Manager parts sounded like:

• “You need to prove your value.”
• “Don’t slow down, you’ll fall behind.”
• “You have to hold it all together.”

They helped her succeed—but at a cost. They kept her in constant motion, with very little room to pause, reflect, or feel.

The Firefighter Parts

These parts jump in when the pressure gets too high and the ‘Managers’ start to lose control. They don’t care about goals—they care about relief. They want the pain to stop. Fast. Now.

For Sophie, this looked like:

• Numbing out in the evenings with wine and social media
• Avoiding feedback conversations that felt emotionally loaded
• Becoming overly reactive when one more thing landed on her already full plate

Firefighters aren’t bad. They’re just desperate. They’re trying to protect the system from emotional overwhelm. But when they take over too often, leaders feel unsteady, out of sync, or ashamed of how they’re coping.

Image Caption: This NeuroSmart Learning visual brings the Internal Family Systems (IFS) model to life—showing how Managers try to prevent pain, Firefighters react to it in the moment, and Exiles carry the wounds we avoid. At the centre is Self—the calm, curious, and connected core we can lead from when our internal system is aligned.

Why This Matters

This inner push-pull—between the perfectionist managers and the overwhelmed firefighters—takes a toll.

It’s not just tiring. It’s disorienting.

One part of you wants to be calm and visionary. Another part is yelling “Just get through today.”

When these parts are fighting for control, your nervous system stays on high alert. You might look like you’re performing well—but underneath, you’re fraying.

That’s why traditional performance tools or mindset shifts don’t always stick.

Because the issue isn’t just in your thinking. It’s in your nervous system—a system that’s trying to keep you safe but isn’t working in sync.

What Changes When You Listen Inside

When Sophie learned how to recognise her nervous system state and her internal parts—and not to judge or suppress them but listen to them—everything changed.

• Her ‘Managers’ relaxed once they knew there was a wiser part of her in the lead
• Her ‘Firefighter’s stopped hijacking her evenings, because she no longer ignored her need for rest
• Her whole system began to settle, and with that came more creativity, more clarity, and more connection—with her team, her family, and herself

And as Sophie found internal balance, the ripple effects became clear:

• Her team reported feeling more psychologically safe, creative, and aligned
• Collaboration across departments improved as Sophie led with more calmness and curiosity
• Her ability to influence senior leaders increased, because she could advocate for digital strategies with grounded conviction instead of reactive urgency
• Her business outcomes improved, not just in metrics, but in momentum and morale

“That’s Me.”

If you’ve been nodding along, wondering, “How do I keep going like this?”, I want you to know something important:

You don’t need fixing.

You need regulating and resourcing.

That’s what Sophie began to discover as she explored the NeuroSmart Framework—a neuroscience-based, compassionate process for helping successful, purpose-driven leaders move from survival mode to sustainable performance.

It starts from the inside out.

The Shift: From Pushing to Presence

With guidance, Sophie began to slow down enough to notice what was really going on inside her.

• She learned to recognise when her nervous system was shifting into fight-or-flight—those moments when her heart raced in meetings, or her brain spiralled at 3 a.m.
• She used simple tools to regulate her state in real time, so she could come back to clarity and connection
• She got to know the different parts of her inner world, including the Hyper-Achiever, the People Pleaser, and the Exhausted Protector
• Most importantly, she created space for the part of her that was wise, grounded, and ready to lead in a new way

This wasn’t necessarily about working less. It was about working differently—with more intention, more presence, and more support from within and a more trusting relationship with others.

What Changed

As Sophie learned to lead from the inside out, the external shifts came naturally.

• She stopped over-explaining and started trusting her voice
• She invited her team into honest conversations about capacity and priorities
• She led meetings with more presence and clarity—even when the stakes were high
• And outside of work, she had energy again. For her kids. For her partner. For herself

Not because the pressure vanished, but because she wasn’t fighting herself anymore.

“I believed I had to work harder,” she said. “But what I really needed was to listen inside, and lead from there.”

A Better Way Is Possible

We are living through a rupture between our biology and environment, in how we relate to work, and to one another at work.

As Esther Perel says,

“Underneath the performance reviews and productivity tools, what we’re really talking about are relationships… Do I feel seen? Do I matter here?”

And I’d add:

Do I feel seen by myself?

Because the relationship between you and your own nervous system shapes everything else.

When leaders learn to regulate, reflect, and realign from the inside out, they lead differently.

They become more spacious. More discerning. More connected.

They move from performance under pressure to leadership with presence.

When You’re Ready

If this feels like your story—if you’ve been carrying too much for too long—I want you to know:

There is a way through that doesn’t involve burnout, numbing out, or walking away from work you care about.

It starts by coming home to yourself.

That’s where the real work begins.

And that’s where your next level of leadership lives—not in another sprint or survival cycle, but in a deeper, more integrated approach.

You don’t have to figure it out alone.

Leaders like Sophie don’t just need another tool—they need a turning point. When you build internal clarity and resilience, you unlock better leadership, stronger teams, and clearer outcomes.

That’s why I support successful and purpose-driven leaders through:

• One-to-one coaching that’s focused, confidential, and tailored to your inner system and outer world
• Small group coaching for those who want the added richness of learning and growing in a trusted peer space

Both options blend neuroscience, nervous system regulation, and parts-based coaching to help you reconnect, realign, and lead from your strongest, most grounded self.

If you’re reflecting on how this applies to your own leadership experience, you’re not alone. I’d love to hear what resonates—or where you’re still feeling stuck. Let’s keep the conversation going.

If it’s helpful, I also have a free neuroscience-based guide: “3 Surprising Reasons You Feel Stuck—and How to Change That Today.” You can download it from my website www.neurosmartlearning.com  or you book a call and to find out more.

Andrea Edmondson | Consultant, Coach & Founder of NeuroSmart Learning

Andrea Edmondson is a consultant, coach, and educator with over 30 years’ experience helping successful leaders and teams optimise wellbeing, energy, and performance by applying neuroscience in practical, actionable ways.

Her career began in London and has since spanned New York, Brussels, Washington DC, and Houston—before returning to the UK where she is now based in North Yorkshire. Six international moves with four children, combined with senior-level consulting experience, taught Andrea first-hand the hidden costs of chronic stress and the critical importance of understanding the nervous system.

After personally navigating burnout, Andrea became relentless in her search for evidence-based, easy-to-use solutions that support sustainable performance. Since 2015, she has specialised in applying a Polyvagal-informed, neuroscience-backed approach that helps leaders not just survive—but thrive.

Andrea founded NeuroSmart Learning to equip forward-thinking, purpose-driven leaders with the tools to become active operators of their nervous systems and brains. Her mission is to transform workplaces into environments of psychological safety, connection, and collaboration—where people perform at their best and feel their best.

She works across sectors including technology, education, healthcare, law, construction, and energy, partnering with CEOs, founders, and their teams. Her approach is grounded in science, enriched by global experience, and delivered with warmth and clarity.

In addition to her executive work, Andrea is passionate about social impact. Through affordable workshops and training, she extends NeuroSmart’s reach into schools, colleges, and charities—empowering the next generation with life-changing knowledge about how their brains and bodies really work.

The post Guest Blog: Why Smart, Capable Leaders Are Tired—And What to Do Instead appeared first on ROAR Digital Marketing.

By: Alex Von Schirmeister

MD, Xero UK & Emerging Markets

Being an entrepreneur or a small business owner or even a sole trader is one of the most noble activities there can be. It takes courage and vision, and resilience, and graft and very hard work to set out and run your own business. It also means that you oftentimes do everything yourself. You sales and your marketing and your social media, and your purchasing, etc. And… you do your numbers.

It’s often not a lack of profit margin or lack of growth that kills small businesses, but cash flow. Without understanding what is in the bank, revenue and outgoings in real-time can leave business owners blind. Knowing your numbers inside out can prevent potential problems for those who think they are in a stronger financial position than they are.

And the impact isn’t limited to the business balance sheet. Poor cash flow management can have a damning effect on entrepreneurs’ personal lives, given the interdependence of personal and company finances for so many. For instance, Xero’s research found 82% of owners are affected by stress, 80% by anxiety, and 60% have trouble sleeping due to financial concerns. 

However, there are practical steps to alleviate cash flow pressures, which start with proper planning and end with using financial visibility to make proactive, positive changes to business operations. 

Keep one eye on the future

Ambition and enthusiasm are important characteristics of business owners. It’s a big part of why they started a new venture in the first place. But those traits must be grounded in the facts. While the feeling of control when starting a new business can be exhilarating, the pressure is on to make the right financial decisions. Some of those decisions will be good. Others won’t.

This is why it is so important to plan ahead. Understanding and measuring cash flow provides a more accurate depiction of normal business activities and the level of profitability attached to them. And what about if this is done in real-time? Using technology to forecast cash flow can identify crunch points throughout the year and help business owners adapt when things like overheads of interest rates change, ensuring you always have enough cash to keep things going. Likewise, using valuation methods like discounted cash flow can help decide which direction to take based on projected returns.

Of course, different plans work for different businesses. I always strongly recommend working with an accountant, who can help owners and operators discover which route will yield the best results, as well as navigate the ever-changing fiscal landscape.

Good financial habits

Collecting the most up to date financial data is vital. With smaller margins at the whim of a fast-moving macroeconomic environment, access to real-time information can embed good financial habits like keeping track of money owed to suppliers and which customers are late to pay. Likewise, generating instant invoices and ‘pay now’ buttons make bringing in revenue much faster, and as easy as clicking a button.

Turning on your bank feeds to allow you accounting software and your bank to effectively talk to each other, makes reconciliation much easier, making sure you know what money has been paid.

Once you’ve established these habits and established access to the right information, that strong accountant partnership can help interrogate that data further and establish areas for improvement.  

Turn information into action

With this foundation in place, the right adjustments become clearer. For example, if there are specific points of the year where cash flow is under pressure, business owners could react by negotiating different payment dates with suppliers to better align inflows with outflows. Alternatively, experiment with reducing invoicing payment terms by a day or two to encourage customers to pay faster.

By understanding financial health, it’s also easier to see the monetary cost of payments in and out of the business. For example, regularly paying bills late could incur significant interest, with a negative impact on your credit score. Likewise, it’s worth analysing the benefits of each payment option you offer. While convenience incentivises customers pay, charges for receiving those payments can quickly eat into profit margin. 

Finally, pricing products and services has never been more difficult, considering the cost-of-living alongside balancing the books. Consider experimenting with different prices for a week or two, while keeping a track of income and stock levels, to find the sweet spot for generating maximum profit. 

Take off the blindfold

Even business owners with the most thorough understanding of finances can fall foul of the fast-moving economic context without real-time data to lean on. It’s akin to voluntarily wearing a blindfold, exposing a business to unnecessary risks and challenges. But having the right information at your fingertips makes all the difference. Knowing your numbers comes down to turning financial management from time-consuming admin into a powerful tool for informing proactive, profit generating changes and building resilience.

Alex Von Schirmeister

Managing Director, Xero

UK & Emerging Markets

Photo © by PeopleImages from Getty Images Signature.

The post Guest Blog: The power of understanding your numbers appeared first on ROAR Digital Marketing.

By: Simon Honeywood 

Owner | Ready Salted 

At first glance, your website might seem just fine. It loads, it has your logo, and your contact form works. But if your business is growing, changing, or breaking into new markets, ‘fine’ might not be cutting it.

Too many websites fall into the ‘good enough’ category. They look okay, function reasonably well, and technically do their job. But they often fail to reflect what makes your business different. They do not scale with your team or ambition. And worst of all, they miss opportunities to build trust and convert new customers.

Here is the thing. Your website is often the first proper interaction someone has with your business. Before they meet you, they meet your site. If it does not match the quality of your product or service, that is a problem.

What ‘Good Enough’ Looks Like

• Your messaging feels vague or generic 
• You are not sure what visitors are actually doing on your site 
• It is hard to update quickly, or relies too heavily on one internal person 
• Your team has changed, your goals have evolved, but the site has not

We see this all the time. Often, what was a perfect fit a few years ago no longer represents the business today. Maybe your services have expanded, maybe you have rebranded, or maybe your sales team are struggling to use the site to support their pipeline.

So what does better look like?

Building Websites That Actually Work

A website that truly works is one that aligns with your business goals. That might mean:

• Structuring the site to support recruitment 
• Building clearer user journeys to help sales 
• Reframing your messaging to target specific buyer types 
• Highlighting social proof in the right places to build trust

When we build websites, we are not just thinking about design. We are asking: what are you trying to achieve, and how can your site help you get there?

We look at:

• Who is using your site and what their goals are 
• How to reflect your tone of voice and values 
• What key actions need to happen on every page 
• How to build trust and reduce confusion 
• What your competitors are doing

Then we plan the right structure, content, and design to support it.

Thinking About Your Website in 2025

We often say: your website should be your hardest working salesperson. If you feel like it is coasting, or no longer telling the right story, it might be time for a rethink.

We are not big on buzzwords or ego-driven design. Our approach is grounded in what works and what will make a genuine difference to your business.

So if you are thinking about a refresh later this year, maybe now is a good time to ask the hard questions.

Is your website really doing enough?

Simon Honeywood 

Owner of Ready Salted 

The post Guest Blog: From Meh to Meow: Why ‘Good Enough’ Web Design Isn’t Good Enough Anymore appeared first on ROAR Digital Marketing.

By: Graeme Tennick

Chief Impact Officer | Tennick Accountants

Why your accountant might be bad for your health… we’ll even prove it if you get to the end!

Let’s first address the elephant in the room – any accountant that is focused on saving you tax alone is not going to help you grow your business.

Two key things to get you started in ensuring that tax is not top of the agenda when looking at your business:

1. Transparency
2. Understanding

Transparency

If you understand ahead of time what your tax liability it, you avoid the shock factor (make sure you have this saved).  Achieve this, then you can start focusing on more important matters.

Technology means that the days of finding out your tax liability and how well or badly you have done 9 months after your financial year end has passed are FINISHED.  

Even working towards a fixed 12-month period dictated by Companies House and HMRC is FINISHED.  

All business owners should be working on a ‘rolling 12 month’ basis so you have real-time data a matter of days, rather than months later and can act/react faster.

A great accountant will help you influence the future by understanding the present and the past, rather than JUST reporting it.

Understanding

Starting with tax again; so that we can quickly move away from it, if you can understand tax to the point whereby you consider the liability to be reflective of the financial performance of your business and the rewards you have drawn from this, then you can start making better decisions ahead of time.

Numbers without context is at best misleading.  

A great accountant will approach numbers from a business-first perspective and focus on what matters most to you and your business and translate numbers to instigate better and quicker actions.

To do this, we suggest three areas your accountant MUST focus on to help you and your business (and should be addressed in this order):

1. What does success look like to you personally?
2. What does success look like to you in business?
3. What does success look like in terms of your working relationship between you and your accountant (sometimes the fit just isn’t right)?

Once they start asking you better questions, THEN you have a better and closer relationship, and they can really make an impact that matters.

Take this is an example – an accountant saved you a lot of tax personally and in your business.  

However, this tax saving subsequently means that 6 months down the line that dream home or mortgage renewal falls down because the only measure of success, and where attention was focused, was tax.

I wouldn’t consider this scenario good for your health!

Want to get started improving your financial health and that of your business today?  Click below and after answering a handful of questions you will be e-mailed personalised free report within minutes.

https://graeme-mqdmp6af.scoreapp.com

Our goal at Tennick Accountants is:

• To make our lives better
• To make the lives of our clients better
• To make the world a better place

We wish you, your family and your business all the very best and we’re rooting for you every step of the way.

Graeme Tennick

Chief Impact Officer

Tennick Accountants

Photo © by Galina Zhigalova from Galina Zhigalova.

The post Guest Blog: Why your accountant might be bad for your health! appeared first on ROAR Digital Marketing.

By: Emmanuel Okunade | Web Developer

Businesses pour a lot of resources into SEO, social media, and UX design—yet many overlook a critical factor that silently sabotages conversions and brand loyalty: ACCESSIBILITY. Over 1.3 billion people globally live with disabilities, and 24% of the UK population had a disability in 2022/23, totaling 16.1 million people. When your website, app, or digital content isn’t accessible, you’re turning away a massive audience, inviting legal risks, and damaging your brand’s reputation. 

This article uncovers some common accessibility mistakes businesses make, explains their consequences, and provides actionable solutions. 

Killer 1: Ignoring Equality Act & WCAG Guidelines 

Under the Equality Act, organizations must ensure that digital services are accessible to people with disabilities. The equivalent is the Americans with Disabilities Act (ADA) in the US, European Accessibility Act (EAA) in the EU and Accessible Canada Act (ACA) in Canada, for global brands. 

These acts require businesses to ensure digital accessibility. Non-compliance isn’t just unethical—it’s illegal. In 2023, over 4,000 ADA Title III lawsuits targeted inaccessible websites, with plaintiffs ranging from e-commerce giants to small businesses (ADA). For example, Target paid $6 million in 2008 after failing to accommodate screen reader users. More recently, Beyoncé’s Parkwood Entertainment faced a lawsuit because her website lacked alt text and keyboard navigation (diacedesigns). 

How to Fix: 

Follow Web Content Accessibility Guidelines (WCAG) AA, the gold standard for accessibility. Focus on: 

•  Perceivable content (e.g., alt text for images). 
•  Operable interfaces (e.g., keyboard navigation). 
• Understandable information (e.g., clear labels). 
•  Robust compatibility with assistive technologies. 

Conduct third-party audits or use tools like WAVE – https://wave.webaim.org, axe DevTools (Chrome extension) – Quick audits in browser, Lighthouse (built into Chrome DevTools) – Accessibility tab or UserWay to automate compliance. 

This matters to your business because non-compliance can lead to costly litigation, settlements, and damage to your brand’s reputation. Worse, 75% of disabled consumers abandon sites with accessibility issues, which would cost you sales and loyalty. 

Killer 2: Neglecting Alt Text & Image Descriptions 

Alternative text (or “alt text”) is a written description of an image, embedded in the HTML code. As business owners, marketers or developers, we know the importance of alt text to SEO. Search engine crawlers can’t “see” images directly; they rely on alt text to index and understand image

content. But do you know that alt text is also important to users who can not see. Alt text is read aloud by screen readers to describe images to blind or visually impaired users who can’t see them. For example, an e-commerce product photo might have alt text saying, “Red winter coat with hood.” This way, a blind shopper knows what the image depicts. Without alt text, a screen reader will just skip the image or read an unhelpful filename – leaving the user in the dark about important content. 

Missing alt text can have real consequences. Many major brands have learned this the hard way. For instance, Domino’s Pizza, Walmart, and Amazon have all been sued for omitting alt text on their websites.

How to Fix: 

Ensure every meaningful image on your website has appropriate alt text. This is usually a quick fix – your content editors or developers just need to add a descriptive phrase in the image’s HTML alt attribute. The description of the image should be concise but informative: convey the content and function of the image. (If an image is purely decorative, it can have a blank alt attribute or be marked as decorative in modern tools, so screen readers skip it.) Also, put yourself in the shoes of a blind user: would the page still make sense if you only heard the text and alt text? If not, improve the descriptions. As a bonus, it will also boost your SEO, as your images become understandable to search engines. 

Killer 3: Overlooking Keyboard Navigation 

Many users navigate sites using keyboards (e.g., motor-impaired individuals) or rely on high colour contrast for readability. Keyboard navigation means being able to use the Tab key, arrow keys, Enter, and other keyboard controls to move through a website and operate all its features. Users with certain motor disabilities, mobility impairments, or even a temporary injury may not be able to use a mouse or touchscreen. Some users simply prefer the keyboard for efficiency. For these people, a site that can’t be navigated via keyboard is effectively unusable. Keyboard accessibility is one of the core principles of web accessibility. The WCAG guidelines explicitly state that all functionality should be operable through a keyboard interface (except for tasks that cannot reasonably be done without mouse-like free-hand drawing). This is because many assistive technologies rely on keyboard equivalents. For example, a user with paralysis might use switch controls or voice commands that emulate keyboard strokes. If your website’s menus, links, or forms can only be activated with a mouse (for instance, a drop-down menu that only works on hover, or a form field that can’t be focused via Tab), then those users are completely blocked. That frustration will cause them to leave the site and likely never return. Poor keyboard navigation is essentially locking out paying customers who are ready to engage. 

A lack of keyboard navigation can lead to serious business loss and legal trouble. An example is the Fox News website, which was sued in 2018; the complaint noted that redundant and empty links on the site “hampered keyboard-based navigation,” preventing blind users from accessing content easily. Even apart from lawsuits, imagine the everyday impact: a potential customer with Parkinson’s disease or a repetitive strain injury tries to buy from your online store but finds they can’t tab to the “Add to Cart” button or can’t open a sub-menu to view products. That sale is lost immediately– and unlike other usability complaints, the user cannot “just try harder” or workaround the issue; they’re effectively barred. They’ll take their money elsewhere, and you might earn a negative mention in accessibility circles or on social media. 

How to fix: 

The good news is that ensuring keyboard accessibility is more about design and testing than expensive technology. First, test your site with a keyboard: put your mouse away and try to navigate using Tab (to jump to the next focusable element), Shift+Tab (to go backwards), Enter/Space (to activate buttons and links), and arrow keys (for things like sliders or menus). Can you reach all interactive elements like menus, links, buttons, form fields, and widgets? Does focus move in a logical order? Is the focused item visually highlighted (so sighted keyboard users can see where they are)? If you hit a trap (e.g., a modal dialog that you can’t exit with Esc or Tab, or a dropdown that you can’t open via keyboard), then you’ve identified a problem to be fixed. Common fixes include: adding proper HTML focus attributes to custom elements, ensuring dialogs or pop-ups auto-focus and can be exited, and avoiding keyboard “traps” where focus gets stuck. Work with your web developers to tweak the code so that every link and control can be accessed via keyboard. Often it’s as simple as adding an HTML attribute or using a slightly different control that is naturally keyboard-friendly. In some cases, you might need to redesign interactive components (for example, replace a hover-only menu with one that also opens on focus). Remember, if your site works with just a keyboard, it will work for a wide range of assistive devices and provide a smoother experience for everyone. 

Killer 4: Colour Contrast 

Colour is a powerful design tool, but if it is not used correctly, it can become a barrier. Colour contrast refers to the difference in brightness between text and its background (or between any two visual elements). When contrast is too low, text can be difficult or impossible to read – especially for people with visual impairments such as low vision or colour blindness. Example is a light grey text on a white background. That’s low contrast. If customers struggle or can’t read your content, they can’t engage or buy from you. 

Good colour contrast is crucial for readability. Millions of people have colour vision deficiencies; approximately 1 in 12 men (8%) and 1 in 200 women worldwide have some form of colour blindness. This means certain colour combinations (like red/green or light blue/yellow) may appear similar to them. Even people without colour blindness can struggle with low contrast, especially older adults or anyone trying to read on a small screen or in bright sunlight. From a standards point of view, WCAG guidelines include specific contrast ratio requirements (generally 4.5:1 contrast ratio for normal text to meet AA compliance). If your design uses trendy light grey text on a pastel background, it might look good, but it’s likely failing those guidelines and failing your users. 

Low colour contrast is one of the most common accessibility issues and features in many accessibility lawsuits. A notable case involved Nike, which was sued over poor colour contrast on its website that made content hard to read stripo.email. 

How To Fix 

Designers and content creators should prioritize sufficient contrast from the start. A quick win is to use online contrast checker tools (like the free WebAIM Contrast Checker or many browser extensions) to test your colour choices. These tools take a foreground (text) colour and background colour and tell you if they meet WCAG contrast thresholds. Adjust colour codes or font weight/size until all important text passes the guidelines (generally 4.5:1 for body text, 3:1 for larger headings or UI components). 

For existing websites, run an audit (many automated tools like WAVE and axe devtool will flag low-contrast text occurrences). It might be as simple as darkening a font colour or increasing font size for clarity. Also, consider users with system high-contrast settings: make sure your site doesn’t break when those are used. By making these adjustments, you not only help those with visual difficulties, but you improve readability for everyone – including users on mobile devices or in less-than-ideal viewing conditions. High contrast = high readability = higher likelihood your message gets through and your call-to-action gets clicked.

Quick Accessibility Audit for Non-Developers 

You don’t need to be a developer or an IT expert to start improving your site’s accessibility. In fact, many accessibility issues can be spotted with simple common-sense checks. Here’s a quick checklist that business leaders or marketers can use to audit their website today: 

• Images and Media: Check all images for alt text. Pick a few pages (like your homepage or product pages) and see if images have text descriptions. You can do this by inspecting the page in a browser or using a free tool like the WAVE Accessibility Evaluation Tool. If an image’s description is missing or not meaningful (e.g., an image of a product just labeled “IMAGE123.png”), that’s a problem to note. Also, if you have videos, check if they have captions and if audio content has transcripts. Multimedia lacking text alternatives is a red flag. 

• Keyboard Navigation: Unplug your mouse (figuratively) and navigate using your keyboard. Press the Tab key to move through links and form fields. Can you reach the main menu, sliders, and all interactive elements? Try activating dropdowns or pop-ups with the keyboard (Tab into them and press Enter or Space). If you can’t reach something or get stuck, that indicates a keyboard accessibility issue. This kind of hands-on test is easy and incredibly revealing. (Tip: Shift+Tab will move backwards, and pressing Esc should close modals or menus.) 

• Colour Contrast: Use a contrast checker tool on your key pages. You can copy the colour codes from your site’s style (or use a browser plugin) and verify the contrast ratio of text vs. background. Look at things like text on banners, buttons, and any light-coloured text. Tools like the WebAIM Contrast Checker (online) or browser extensions will tell you if the contrast is sufficient for accessibility (aim for WCAG AA compliance, which is generally 4.5:1 for normal text). If any important text fails, mark it down for a design adjustment (darken the text, lighten the background, or increase font size/weight). Also consider colour-blind users – if your site uses colour to convey information (say, “items in red are on sale”), try to provide an additional cue like an icon or text label. 

• Form Labels and Focus Indicators: Check your forms (contact forms, checkout, sign-ups). Are all form fields labeled? The question a non-developer can answer is: do you see a visible prompt or label for each input? For example, a text box should have a label like “Email:” next to it (or a placeholder that is accessible). If you click in a field and no label highlights, or the purpose isn’t clear, that could confuse users, especially those using screen readers. Also, as you Tab through a form, see if you can tell which field is currently focused (there should be a visible outline or highlight on the active field or button). If you can’t see focus, it’s hard for keyboard users to know where they are.

• Use Automated Testing Tools: There are excellent free tools that will scan your site for accessibility issues in seconds. For instance, WAVE (Web Accessibility Evaluation Tool) can be used via a browser extension or online by entering a URL – it will highlight missing alt text, low contrast text, missing form labels, and more with icons on your page. axe by Deque Systems is another popular browser plugin that developers use, but non-developers can run it too: it generates a report of violations of accessibility rules. These tools often explain the issues in plain language and even link to guidance on how to fix them. While automated tools don’t catch everything, they are a fantastic starting point for a basic audit. Run a scan on key pages (homepage, a product or services page, etc.) and see what comes up. 

• Consult Accessibility Guides: Consider using simple guides or checklists available online. Many are non-technical. For example, the W3C (creators of WCAG) provide an Easy Checks guide for beginners. It can walk you through basic things like checking page titles, headings structure (ensuring the page has clear headings), and zoom/layout (try zooming your browser to 200% to see if the layout still works – this simulates what low-vision users might do). As a business leader, you can use these insights to have informed conversations with your web team.

Conclusion 

Accessibility is now a necessity for any modern business with an online presence. The “silent sales killers” we discussed (missing alt text, keyboard traps, poor colour contrast) might not scream for attention in a site review the way a broken link or out-of-stock product would, but their impact on your bottom line and brand health is profound. They quietly drive away customers, undermine the trust in your brand, and increase your exposure to lawsuits and civil claims. For business and marketing leaders, the mandate is clear. It’s time to view accessibility as a core component of digital strategy, not a low-priority “IT issue.” The brands that lead in accessibility are reaping benefits – they enjoy stronger reputations and often outperform peers in customer satisfaction. 

In summary, don’t let these silent sales killers lurk on your website. Shine a light on them, fix them, and you’ll find that accessibility improvements often make every customer’s experience better. An accessible website is faster, clearer, and more usable for everyone; much like a shop with automatic doors and good signage benefits all shoppers, not just those using a wheelchair.

By championing accessibility, you are future-proofing your brand in a world where digital inclusion is most important.

Emmanuel Okunade

Lead Developer at Taeks Global

Photo © by pixelshot

The post Guest Blog: Accessibility – The Silent Sales Killer That Hurt Your Brand appeared first on ROAR Digital Marketing.

By: Shaun West

Business Coach | Consultant

Have you ever looked in the mirror and wondered, how did I end up here?

A quiet voice of doubt… the noise of the day-to-day… the feeling of being lost in the very business you once felt fired up about.

If you’re reading this, chances are you’re already a high achiever — or at the very least, someone with the drive to be one. And that’s not flattery, it’s a fact. Because people who choose to spend their time reading growth-minded blogs like this don’t settle. They seek more. They’re curious, ambitious, and quietly determined — even when they don’t feel it.

But even high achievers can lose their way.

I recently met with Michael Knowles, the MD at ROAR, and was delighted when he asked me to write a guest blog. I love adding value, especially for business owners — my kind of people. As I thought about what to write, one story kept coming to mind.

The lion who forgot who he was

There once was a young lion. Born to a proud pride, destined to lead, to hunt, to rule, to be a high achiever just like you.

One day, he woke up and his family were gone. No explanation. No warning. Gone. Alone and frightened, he took shelter in a dark cave. Each night, unfamiliar noises made him flinch. The world now felt dangerous without direction and the guidance he’d once known.

One morning, as the light crept into the cave, he heard a strange sound: Baaa…Baaa…

Peeking out, he saw a flock of sheep grazing peacefully. Curious and lonely, he wandered over. The sheep, unaware of what he was, welcomed him in and he joined the flock. Days turned into weeks. The lion grazed. He bleated. He followed the Herd.

And slowly… he forgot he was a lion.

Until one day, a ROARRRR echoed through the valley. A group of lions had attacked the flock. Chaos and Fear ensued. But strangely, they spared him.

Shaking, he approached the lead lion and asked, “Why didn’t you harm me?”. The chief lion looked him up and down, then dragged him away from the scene. He handed him raw meat. The young lion hesitated… but ate. The taste stirred something buried deep inside.

Then the chief led him to a river. “Look” he said.

And there, in the reflection, he saw himself — truly saw himself — for the first time. A Lion. Not a Sheep.

He let out an almighty ROAR! A realisation washed over him: I was never meant to eat grass.

This story has always stuck with me. Why? Because I’ve met countless business owners who, without realising it, have started grazing with the sheep. They forgot who they are and why they got into business in the first place. It’s not down to laziness or lack of talent. It’s life. Fatigue. Confusion. Fear. The constant feeling of, “I’m not sure what to do next.” So, they follow the herd. They survive — but they forget how to thrive.

And yet, beneath all of that — the daily grind, the endless to-do list, the creeping self-doubt — there’s still a Lion.

This is something I see all the time with the business owners I work with. The hunger is still there. The power. The drive. They just need someone to remind them who

they really are.

So when Michael asked me to write this blog, I couldn’t think of a more fitting story — especially for an agency named ROAR.

A Final Thought…

If this story resonates with you — if you’ve ever felt like the lion who forgot — know this:

You’re not alone. And more importantly… you’re not broken. You’re just disconnected from your original fire.

You don’t need to do more. You need to remember more.

The roar is still in you. Maybe it’s time to find a river, look at your reflection, and let it out.

So ask yourself…

1. Why did you start this business in the first place?
2. Is the path you’re on still heading in the right direction?
3. If not — how can you change it?

Maybe it’s time to reconnect with the team at ROAR.

Or maybe it’s about finding someone who can give you that nudge, that challenge —

that shake of the scruff — to awaken the lion within and remind you that you were

never meant to eat grass.

And if that sounds like what you need, it would be my absolute pleasure to assist.

Shaun West

Business Coach | Consultant

Shaun West Consultancy

Photo © by denozy from Getty Images.

The post Guest Blog: Remember Who You Are: A Message for the Hidden Lions in Business appeared first on ROAR Digital Marketing.

By: James Ibbitson

Founder | Visual Punch

Let’s talk about video marketing in B2B.

For too long, it’s been treated as a nice-to-have, an afterthought, something to throw in when there’s leftover budget.

Meanwhile, B2C brands are using video-first strategies to dominate their industries, connect with customers, and win business.

But here’s the thing: B2B buyers are watching video more than ever.

The mistake many companies make? They’re trying to remove the human element from the buying and selling process.

And yet, people buy from people. They don’t just want to know you can do the job. They want to know they can trust you to do the job well. They want to know if you’re the kind of person they’d call when things go sideways.

This is why video is such an untapped opportunity for B2B businesses.

It lets potential buyers see who you are, hear your voice, and understand your approach before they ever hop on a call.

But most brands? They’re not leveraging it properly. 

B2B Brands Are Missing the Point of Video Marketing

Most companies assume video is for consumers, not corporate decision-makers. They think B2B buyers only care about logic, data, and ROI.

But B2B purchases are just as emotionally driven as B2C. Buyers want to feel confident in their decision, know they’re working with the right people, and reduce risk.

The problem?

B2B brands are still stuck in an outdated playbook.

Instead of creating engaging, people-first content, they’re relying on:

• Cold outreach emails (that never get read).
• Overcomplicated whitepapers (that sit unopened in inboxes).
• Jargon-filled sales decks (that bore prospects to tears).

Meanwhile, video is outperforming every other form of content:

• 81% of B2B buyers watch videos before making a purchase decision.
• 59% of senior execs prefer watching a video over reading text.
• Video posts on LinkedIn get 3x more engagement than text alone.

Bottom line? B2B buyers aren’t just consuming video they expect it.

If your business isn’t using video effectively, you’re already behind.

How to Make Video Work for Your Business Without Overcomplicating It.

What is the biggest mistake when it comes to video content? Only using video at the top of the funnel.

Most companies dip their toes in with a generic brand awareness video, post it once, and call it a day.

And they get that initial spike of attention and then it drops off again. Then they blame the video for not working properly.

But if you want video to actually drive revenue, you need to use it throughout the entire buyer journey.

Here’s how:

Awareness Stage – Getting Noticed

• Short, snappy industry insights tailored to each of teh social media platforms LinkedIn, TikTok, YouTube Shorts.
• Explainer videos breaking down common industry challenges.
• Behind-the-scenes content that builds familiarity and trust.

A simple example would be a 60-second video explaining a major challenge in your industry and how your company is solving it.

Consideration Stage – Building Trust

• Customer case study videos showing real-world results.
• Problem/solution videos that make complex issues easy to understand.
• Thought leadership content positioning your brand as the go-to expert.

An example would be a 3-minute case study video that walks through the before-and-after of a customer’s journey with your product/service.

Decision Stage – Closing the Deal

• Product demos & walkthroughs to eliminate objections.
• FAQ-style videos answering buyer concerns before they even ask.
• Personalised video proposals because who actually wants another boring PDF?

A great use of video content would be instead of sending a standard email proposal, send a quick, tailored video that addresses their specific needs.

Why B2B Companies Avoid Video And Why They’re Wrong.

When B2B companies hesitate to invest in video, the same excuses come up again and again:

“We don’t have time.”

 “We don’t have the budget.”

 “We don’t know what kind of videos we should be making.”

Let’s break those down together:

No Time? Start small. One high-impact video a month is better than nothing.

No Budget? You don’t need a Hollywood production team. Authenticity beats overproduction.

No Direction? Start with your buyer journey framework and focus on video content that moves the needle.

If your competitors are already using video, they’re taking market share.

If they’re not?

This is your chance to get ahead.

How to Build a Video First B2B Marketing Strategy

If you’re serious about using video to grow your business, here’s where to start.

Step 1: Prioritize High-Impact Video Content

Not all video content is created equal. Instead of spreading yourself thin, focus on the types of content that actually drive conversions:

• Thought leadership videos – Build credibility and trust.
• Case study videos – Show real-world impact.
• Short-form social videos – Capture attention fast.
• Product explainers & demos – Reduce friction and convert leads.

Quick win?

Look at your best-performing blog posts or FAQs and turn them into simple, engaging videos.

Step 2: Align Video With Sales & Demand Gen

Video isn’t just for marketing. It should be a core tool for sales, customer success, and demand generation.

Here’s how to use it across the business:

Sales Enablement – Use video to answer common objections before sales calls.

Demand Generation – Create retargeting videos for engaged prospects.

Customer Success – Use onboarding videos to reduce churn and improve retention.

A simple implementation?

Instead of sending another long sales email, send a personalised video message. It’s more engaging, more memorable, and more effective. Plus when a potential customer receives it, they feel like you’ve gone that extra mile and its only taken you a few minutes to record it.

Step 3: Repurpose Video Content So It Works Harder for You

One video can fuel multiple platforms.

Here’s how you can repurpose a single webinar:

1. Post the full recording on YouTube.
2. Cut 3-minute clips for LinkedIn.
3. Create 60-second takeaways for TikTok & Instagram Reels.
4. Turn key points into a blog post.
5. Use clips in an email campaign.
6. Create 30-second clips to promote the webinar

One video = multiple assets. This means you can break that content creation cycle but working smarter, not harder.

This approach saves time, maximises ROI, and keeps your brand visible across multiple channels.

Video isn’t optional anymore.

It’s how people consume content, build trust, and make buying decisions.

So if your B2B marketing strategy doesn’t have video built-in, you’re missing out on a massive opportunity.

Here’s what I’d recommend:

• If you’re hesitant about video – Start with a single, high-impact video that solves a problem for your audience.
• If you’re inconsistent with video – Build a repeatable content plan.
• If you’ve been treating video as an afterthought – Make it a core part of your strategy moving forward.

What should you do next? Pick ONE video idea from this article and start creating it.

Remember the goal here is to create content that can be created and shared with your audiences quickly and easily.

By taking this approach you can then stop treating your video content as an afterthought and implement a video-first strategy that will get you noticed and remembered by your audience.

By: James Ibbitson – Visual Punch

The post Guest Blog: Why B2B Businesses Need to Get Serious About Video… And Stop Treating It Like an Afterthought appeared first on ROAR Digital Marketing.

By: Alfie Joey

Keynote Speaker | Speak Easy Guy

Every talk is different (or should be) because every room and audience is different. Even slightly. Treat every talk as your most important to date and don’t just go through the motions, just punching out the same info in exactly the same way.

Reading the Room: The Subtle Art of Comedy

Here is a story about a really good comedian, good enough to have once been a guest on the Michael Parkinson TV chat show (for decades the most popular talk show in the UK). I was on the same bill as this comedian for a Friday and Saturday in a large function room. It was not set out ideally for comedy, more like cabaret in a nightclub.

On the Friday night the act in question was a comedy juggernaut. Every gag landed, every observation was greeted with gales of laughter. I loved it, too. The next night, Saturday night, the bar staff who had loved it the night before, downed aprons and came out to watch him and enjoy him all over again.

He died. The act, every gesture and joke performed exactly the same as the night before, fell completely flat.

A bartender whispered to me, ’Why is he struggling. He did exactly the same as last Night?’

I replied that it was because he did EXACTLY the same that he struggled. It is quite subtle and can only be developed with experience but it is important to read the room. Do they want you to be louder or quieter, more expressive or less expressive. Another very famous act (who I’ve NEVER seen struggle) once told me, ‘Let them come to you. Don’t go chasing a response that just isn’t there.’

Top tips from me: 

Here are some tips, tools and tactics for playing the room and playing the audience:

• The great snooker champion Steve Davis said you must play the game as if it means nothing when it means everything. I apply the same to speaking . I give it everything but always make sure I don’t look like I am trying too hard. You want to please the audience but not look desperate. I look relaxed for the audience.

•  Be aware of the time you’re on and what that means for the audience. If you are on early in the morning, the audience may not be fully tuned in or awake. Be sensitive to that. The spot after lunch, the audience may need a siesta and you have to deliver your message to them. When I have done pantomime (and theatre in general), matinees & afternoon performances are NEVER as warm or as exciting as an evening show. Sunday nights are always slightly more subdued because psychologically, most people in the audience will be at work on the morning and that will be hanging over them. So long as you are aware of this you will be ready to adapt to their mood or get them to readjust into a slightly more alert. audience.

• Find out, if you can, who is in the audience. Did they come voluntarily, are they there because work told them to come, are they local, international…the more you know, the better you will read them

•  There’s no such thing as a bad audience. Well, of course there is but I like to use this mantra so I don’t use it as an excuse. Even on a tough day there will be someone in the line up who does well.

• Test yourself by going on first! If I am not compering, I often get asked to go on first. When I did my Ted X Talk to thousands of people at The Glasshouse Theatre I was on first at 10am in the morning. It can be a tough spot,

•  Test yourself by going on last. Having to follow everyone else means you really must deliver something special.

• Finally, enjoy the mic! Remind yourself, pressure is a privilege. I remind myself that speaking opportunities are a blessing and I am lucky to do what I do.

Final words

Practice, preparation and experience will come together to help you get to where you need to be.

I’ll leave the final words to Rob Brydon who said this recently on the Ros Atkins podcast.

‘You are always judging your audience against the best it has ever been. You have to

learn not to do that. And it can’t be like that. That is where professionalism comes in’.

By: Alfie Joey

#SpeakEasyGuy

Award Winning MC and Keynote Speaker

info@alfiejoey.com

Photo © by SHOTPRIME.

The post Guest Blog: Playing The Room and The Audience appeared first on ROAR Digital Marketing.

By: Oliver Kenyon

Co-Founder | Conversion Wise

Getting website visitors is hard. Getting them to convert is even harder. For years, DTC brands have relied on conversion rate optimisation (CRO) to turn passive browsers into paying customers. But CRO isn’t just for e-commerce. B2B marketers can use these same tactics to engage leads, build trust, and grow their businesses without increasing traffic costs.

In fact, research from HubSpot indicates that companies that implement CRO strategies effectively can increase their lead generation by up to 30%. Focusing on optimising existing traffic rather than constantly seeking new visitors is a proven way to maximise marketing ROI.

Here are three proven CRO strategies from the DTC world that can deliver results in B2B marketing. 

1. Simplified, Conversion-Focused Design

DTC brands succeed with clear, distraction-free landing pages that guide visitors toward a purchase. Elements like concise messaging, visible calls-to-action (CTAs), and streamlined forms reduce friction and increase conversion rates.

Take Boom Beauty, for instance. By redesigning their landing pages to prioritise clarity and user experience, they achieved a 32% increase in revenue per session, contributing to a projected $3.2M increase in annual revenue. B2B marketers can achieve similar results by:

• Reducing excessive content that overwhelms visitors
• Using clean layouts with prominent CTAs
• Ensuring mobile responsiveness for on-the-go decision-makers

Additionally, Google research shows that mobile-friendly websites are 67% more likely to convert visitors into customers. In both DTC and B2B spaces, simplifying the mobile experience is essential.

2. Using Social Proof and Trust Signals

In DTC e-commerce, customer reviews and testimonials are essential for reducing purchase hesitation. For B2B brands, the principles are the same. Decision-makers seek proof of value before committing to a product or service.

Hyper Creative, a UK-based office branding company, saw a 495% uplift in conversions, going from 1.6% to 9.52%, after strategically placing social proof and trust badges throughout their pages.

B2B companies can replicate this by:

• Highlighting client success stories and testimonials
• Showcasing industry certifications and awards
• Displaying logos of well-known clients to establish credibility

A study by BrightLocal revealed that 79% of consumers trust online reviews as much as personal recommendations. For B2B decision-makers, positive case studies and testimonials build the confidence needed to move forward.

3. Continuous Testing and Data-Driven Decisions

DTC brands regularly test every aspect of their digital presence, from button colours to checkout processes. This commitment to experimentation has helped brands like Free Soul achieve a 50% increase in mobile conversions, along with a 30% increase in revenue per visitor.

B2B marketers can implement similar practices by:

• Running A/B tests on landing pages and contact forms
• Analysing heatmaps to track user behaviour 
• Experimenting with different messaging for various audience segments

Remember, data-driven decisions make sure marketing resources are allocated effectively. A report by MarketingSherpa found that businesses that test and optimise their websites consistently see a 20% higher conversion rate than those that don’t. Making small, data-backed adjustments over time can lead to significant long-term improvements.

The Takeaway

While DTC and B2B audiences have distinct behaviours, the principles of effective CRO remain consistent. By simplifying design, using social proof, and committing to ongoing testing, B2B marketers can optimise their funnels and improve lead generation.

A strong CRO strategy also improves the overall user experience, reducing bounce rates and increasing engagement. Studies show that websites with optimised UX can see up to a 400% increase in conversions, proving that thoughtful design and functionality matter just as much as traffic volume.

ConversionWise has been CRO-addicted since 2013, helping brands achieve remarkable results through data-driven CRO strategies. From boosting Boom Beauty’s revenue by $3.2M annually to driving a 495% uplift for Hyper Creative, the lessons learned in e-commerce can be just as effective for B2B brands.

If you’re ready to turn more clicks into customers, it’s time to apply these DTC-tested principles to your marketing strategy.

By:

Oliver Kenyon 

Co founder / CEO of Conversion Wise

Photo © by studioroman.

The post Guest Blog: What B2B Marketers Can Learn from DTC’s CRO Playbook appeared first on ROAR Digital Marketing.