User-Friendly Interface

When it comes to CRM platforms, a good user experience is crucial. After winning the 2024 best usability award, it’s fair to say HubSpot has nailed it! As with Hubspot, navigating through a maze of intricate CRM processes becomes a total breeze as the intuitive design of HubSpot makes it simple for users to manage business contacts, deals, and other tasks, regardless of their technical proficiency.

This simplicity eliminates the steep learning curve your team faces when implementing other platforms, making HubSpot the ideal CRM for businesses looking for company-wide efficiency without compromising usability. However, at ROAR, we understand that some companies need to hit the ground running, and pairing with a HubSpot CRM agency can help you do that! Check out our blog, ‘Why Work With a HubSpot Agency,’ to learn more.

Continuous Innovation

Innovation is key if you want to stay ahead of the curve; luckily for you, HubSpot excels at innovating its platform, rolling out constant updates, and introducing new features to meet the evolving needs of modern businesses. The recent and slightly scary AI advancements have helped HubSpot customers make data-driven decisions that have helped propel their business forward. Choosing HubSpot ensures that your business will be equipped with the latest and greatest tools to help you thrive in an ever-changing market.

Take advantage of the opportunity to maximise your HubSpot investment. Reach out to our team now and let us handle all your HubSpot needs.

Seamless Integrations

Whether it’s Salesforce, Shopify or Microsoft Dynamics, HubSpot can integrate seamlessly with various third-party platforms. But what does this mean? Seamlessly integrating with various third-party platforms means you can centralise your data under one roof and streamline all workflows, allowing your business to reach its true potential and get everything out of its existing tech stack. You can use so many app integrations alongside HubSpot; check out this link and see for yourself! 

Commitment To Customer Success

Have you ever reached out to a platform for support only to find yourself on hold with the customer service team for hours? HubSpot’s dedicated customer support team and wealth of informative resources mean you can get the support you’re looking for in just a few clicks of the mouse! Whether troubleshooting technical problems or optimising your campaigns, the HubSpot customer success team is always there to help you every step of the way! 

Our final thoughts

• Hubspot’s user-friendly interface eases the steep learning curve for team members when implementing the software.
• By leaning into and successfully adopting AI into day-to-day business operations, HubSpot customers can make effective data-driven decisions to support business growth.

Ready to make waves in your industry?

Contact ROAR today and discover how our HubSpot Management services can help your business grow online.

The post Why Choose HubSpot Over Other CRMs appeared first on ROAR Digital Marketing.

With a HubSpot partner agency, you could stand to boost your conversion rates by 300%! Stick around and find out how.

Understanding Certified HubSpot Agencies

HubSpot agencies are specialised entities that use the CRM platform to help businesses with inbound marketing strategies. The difference lies in whether these agencies are certified or not. A certified agency has undergone rigorous training and offers specialist services like inbound marketing, content creation, lead generation and analytics.

Businesses choose a partner agency because it provides them with instant access to expertise, knowledge and advanced tools. The other option is to upskill their staff or bring in an experienced hire. This can take up significant time and resources, something that many small businesses do not have.

The Benefits of Working with a Certified HubSpot Agency

Partnering with a certified HubSpot agency can provide numerous advantages for companies seeking to expand and enhance their online marketing and sales efforts. The benefits extend beyond just gaining access to the platform itself; here are the key benefits: 

1. Expertise and Specialisms
2. Access to Advanced Features
3. Customised Strategy
4. Optimised Channel Performance
5. Support and Guidance
6. Evolving and Adapting
7. Measurable and Meaningful Results

Can you safely say that you’re definitely benefitting from any of those seven advantages? The competitive edge and peace of mind that partnering with a certified HubSpot agency can bring should be getting clearer and clearer for you.

If you’re ready to take your inbound marketing campaigns to the next level already, then contact us today! Learn how a certified HubSpot agency can help you unlock the full potential of HubSpot’s powerful tools and strategies!

Services Offered by Certified Agencies

No two HubSpot partner agencies are the same; they provide different services based on their specific specialisms and expertise. Most might not be very comfortable with giving out what specific inbound marketing services they offer in their management or packages. ROAR is very comfortable; however, here’s what you can expect from us if you choose to partner with us:

• Implementation and Onboarding:

If you have yet to make the leap with HubSpot, we can help guide you through your onboarding process. Or, if you’ve already been onboarded, we can assess the implementation and make sure it has been carried out efficiently.

• Inbound Marketing Strategy:

Developing a comprehensive and effective inbound marketing strategy that aligns with your business objectives using some of the most cutting-edge features of HubSpot.

• Marketing Automation:

We can review your current marketing automation tools and strategy and clear the pipeline and processes to ensure that HubSpot is working smartly for you.

• Content Creation and Management:

We are HubSpot trained and we write content to satisfy both users and search engines. Our trademarked SEO Bomb is a topic cluster strategy that pairs beautifully with HubSpot.

• Lead Generation:

We can help integrate lead gen tactics to capture and nurture leads from your marketing channels.

• Website Optimisation:

Using HubSpot, we can see potential pitfalls in your website and help optimise it to improve its performance.

• Analytics and Performance Monitoring:

We can provide more accurate analytics and performance monitoring than HubSpot currently offers. Providing you with insights to really optimise the performance of your HubSpot implementation.

How Certified HubSpot Agencies Drive Results

HubSpot agencies excel in leveraging the platform with their specialist knowledge and experience. The real power comes from this combination; it’s a bit like having a HubSpot rep on your team who is solely focused on improving your implementation of HubSpot.

Take the pressure of implementing and optimising your HubSpot integration by entrusting it with an agency that has years of experience.

Choosing the Right Agency

Putting expertise and knowledge aside from one moment, an agency could have all the know-how in the world but if they don’t gel with you or your team then it’s a big early red flag. Here’s a quick step-by-step checklist for you to help you make the right decision:

1. Define your business goals
2. Assess their expertise
3. Evaluate the services they offer
4. Approach them and ask questions early
5. Review their case studies and client testimonials
6. Talk to them beforehand

By following these steps and conducting thorough research, you can choose the right HubSpot agency that will help you achieve your marketing goals and drive business growth effectively.

Key Takeaways

• HubSpot is a comprehensive marketing, sales, and service software designed to facilitate inbound marketing strategies.
• Partnering with a Certified HubSpot Agency offers several benefits, including specialised knowledge, tailored services, and proven expertise in maximising HubSpot’s features.
• When choosing a Certified HubSpot Agency, consider factors such as experience, expertise, client testimonials, and industry specialisation to ensure alignment with your business goals.
• Take action by reaching out to a certified agency to explore how their expertise can help elevate your inbound marketing efforts and drive sustainable growth for your business.

Take your marketing efforts to the next level with our comprehensive HubSpot management services – together, we can reach your business goals.

Photo © by Pressmaster.

The post What is a Certified HubSpot Agency? appeared first on ROAR Digital Marketing.

What is a HubSpot Lead?

HubSpot lead management is a feature that allows sales teams to monitor the inbound marketing management process. Leads provide a layer to contact records, allowing sales reps and marketing teams to visualise sales activities and manage the entire customer journey through the sales funnel from contact to sales-qualified lead to customer for a more structured marketing strategy.

HubSpot Lead Management

If you’ve landed on this blog, it’s highly likely that you already know about HubSpot. The CRM software can help businesses grow with tools covering the sales process, marketing, content, reporting and customer experience. 

Lead Management can be a crucial part of the sales and marketing process for B2B and some B2C businesses. Tracking the leads that come into your business and the stage of the funnel they’re at can be incredibly useful, as 74% of companies say converting prospects into customers is their top priority.

If you want to find out more about what HubSpot can do for your business, check out our blog – How to Get the Most Out of HubSpot

How to Manage Leads in HubSpot

Managing leads isn’t only about having a compiled list of who those leads are but also where they are in the funnel, whether a deal is connected, and who is communicating with them. There are so many factors that go into how to manage leads in HubSpot, so let’s dive straight in.

Creating & Importing Leads

Go to the contacts dropdown in your HubSpot account’s navigation and select the contacts option. This will take you directly to your contact list, which will pull through all of their contact details.

A button will say ‘ Import ‘ at the top right of the screen. Clicking that button will lead you to options that prompt you to import or sync your contacts.

Import – You can use CSV, XLS or XLSX files with the contact info and more for each of your contacts. HubSpot has sample import files in the Knowledge Hub to make life easier.

Sync – Syncing your contacts allows you to sync data already collected by another app. These apps can include Xero, QuickBooks, Mailchimp, Google Contacts, and so many more. You can find all of the data sync options in the HubSpot App Marketplace

Now that you’ve imported your preexisting leads to HubSpot, you can maintain your contacts. If you’ve synced to an app, your data should consistently flow through; however, if you used a CSV or other file, you may have to add them manually.

Adding contacts manually is pretty easy. Head back to the contacts page and click Create Contact. From here, a short form will appear for you to fill in the necessary fields before the contact is added straight to your contacts.

Creating Lists

At the bottom of the contacts dropdown is the lists tab. From lists, you can create contact-based, company-based, or deal-based lists.

Start by hitting create a list and give it a name and, if needed, a short description and then decide between an active or static list.

Active – Using the set criteria as contacts, companies or deals are added to your HubSpot, an active list will automatically update over time.

Static – A static list represents a single moment in time and will only add uses as the list is created; it will then remain static.

Once you hit next, you can add desired filters to segment your contacts further.

Hit save, and you’ve created your list; for active lists, you can go back to them and check they’re adding in the right users as you go.

Forms and Landing Pages

Two other features of HubSpot’s platform include forms and landing pages. When it comes to effective lead management, both of these tools can be used to capture leads through your website.

If your website isn’t built on HubSpot, you can integrate it with various other platforms, such as WordPress, Webflow, and more.

Adding forms to your website pages is a great way to capture leads as their interest peaks. Having forms on your service and home pages can help increase conversion rates by offering your website visitors clear next steps.

It’s often stated that it takes an average of seven interactions before a purchase is made. However, implementing forms throughout your site makes it easy for users to convert at any point.

Landing pages are great to pair with any ads you’re running. Whether you’re using search or social media, sending them straight to a landing page with the intent of them converting can make capturing their lead information even easier.

KEY TAKEAWAYS

• Syncing your contacts through an integration could save you the time of adding leads manually in the future.
• Lists can help you organise and segment your leads into groups
• Forms and landing pages can be the added step to take your users to leads

ROAR is a certified HubSpot solutions partner. Let our experienced team take control of your HubSpot to ensure you receive the best possible return for your investment. Contact our team today!

The post How to Manage Leads in HubSpot appeared first on ROAR Digital Marketing.

Over the years, HubSpot has emerged as a key player in the digital marketing industry, and with 190,000+ customers in 120 different countries, more and more businesses have become curious about how HubSpot can support them with their marketing.

HubSpot’s Marketing Automation

HubSpot’s marketing automation software delivers the perfect combination of power and ease of use, boosting your revenue whilst simultaneously saving time and gaining an improved understanding of your customer base like never before. How can I save time? You ask. By utilising the powerful AI-integrated tools, you can say goodbye to those tedious manual tasks and focus on strategic work that has a bigger impact.

Personalised Messaging With HubSpot

Your marketing must resonate with customers to drive engagement, attract leads, and increase revenue. HubSpot marketing allows you to use personalised messaging to show customers that your solution is aligned with their pain points and needs.

Reach your customer base through various personalised channels, all from one platform! But it doesn’t stop there. What’s better than personalised marketing? Personalised marketing at SCALE!! HubSpot’s marketing automation software allows you to tailor messaging across all channels easily and efficiently.

Maybe you’re not ready to speak to us, and that’s fine. We understand you might want to do some more research before jumping head-first into the complex world of HubSpot marketing; with that being said, why not read our blog ‘How To Get Started With HubSpot Marketing‘ to deepen your knowledge and understanding of HubSpot marketing.

Informed Data-Driven Decision-Making

Data this, data that, it’s all anyone seems to be talking about, and that’s because data is at the centre of what we do as marketers. But we can only make informed decisions if that data is presented in a way we can understand; we’re not robots! HubSpot understands this, and that’s why their marketing and analytics dashboard breaks down the data into actionable chunks so you can focus on identifying your top-performing channels and campaigns, which helps you allocate resources more effectively.

At ROAR, we pride ourselves on making informed decisions based on actionable, data-driven insights, and as a trusted HubSpot provider, we can provide specialist HubSpot management for your business and help bring your marketing activities under one roof.

Oh, did I mention that our managed HubSpot services cover set-up optimisation, tracking and reporting? Take a look for yourself today!

Campaign Management

Imagine a world where all your marketing campaigns are managed under one roof. HubSpot’s marketing hub has made that a reality, so imagine no more! Marketing campaigns are a key growth accelerator for businesses. HubSpot’s campaign management tools in their marketing hub allow you to engage your audience with clear, powerful, and consistent messaging across all your campaigns.

How often have you had to pull customer data from here, there and everywhere? You can forget about having to do that. With HubSpot marketing, all your customer campaign data is under one roof, allowing you to create targeted campaigns and drive performance easily.

You’ve made it! I hope this blog has answered your question of ‘what does HubSpot do for marketing’ and how you can utilise the tools within the marketing hub to drive online performance for your business.

Now that you’ve reached this point, are you ready to make waves in your industry?

My Final Thoughts

I get it. HubSpot’s marketing hub may not be the best fit for all businesses. But suppose you think that the marketing hub could help take your business to the next level. In that case, the team at ROAR HQ have the knowledge and skillset to help you put this tool to work and maximise your value for money.

Are you ready to make waves in your industry but don’t have the HubSpot Knowledge or skillset available?

Let our experienced team take control of your HubSpot to ensure you receive the best possible return for your investment. Contact our team today!

Photo © by StockRocket from Getty Images.

The post What Does HubSpot Do for Marketing? appeared first on ROAR Digital Marketing.

B2B vs B2C Marketing

In marketing, you target people based on personal attributes, business demographics, job functions, or titles.

B2B

B2B stands for business to business, meaning that your business sells directly to other businesses.

Marketing Agencies – They sell their services to support other businesses’ marketing functions.

Logistics Businesses – Their business ships goods for other businesses

Workwear retailers – Sell specific workwear to businesses directly, often including branding or personalisation.

B2C

B2C is an abbreviation for ‘business to customer’. This is the classic business you find on the high street that sells its products or services straight to consumers. Some examples of this may include:

Hairdressers – They sell their services straight to the individual from their shops

Gaming stores – They sell their products straight to the individuals who play the games via websites, apps, and storefronts.

ASOS – The e-commerce department store brand sells directly to consumers from their website and app.

Is there any crossover?

Like everything, it’s not always black and white; some businesses work both B2B and B2C.

One prime example of this would be wholesalers like Costco. Initially, they were B2B, selling wholesale/bulk items for businesses at discounts. Now, as families are bulk buying, Costco could easily be categorised as B2C as well.

What HubSpot Offers

HubSpot’s Software offers assistance in a range of business areas, aiming to delight customers and improve sales strategies for businesses. One common question is, ‘How does HubSpot work, and what can it do?’ which we’ve covered in a previous blog.

To summarise, HubSpot can assist in your inbound marketing efforts, sales, lead management, automation, reports, and customer service, showing results from the get-go. Having one platform to support all these business functions means that everything is in one place. It can be easy for your team to find anything they need across the board.

HubSpot functions on a tier-based system, meaning the more you pay, the more you get. You must check what is included in your subscription before selecting a tier.

Let’s uncover HubSpot’s wide range of features for B2B and B2C businesses.

B2B

For B2B marketing strategies, following your prospects through the sale process and further communicating without massive amounts of manual work can be valuable for customer relationships and efficiency.

Lead Management

With the sales funnel from awareness to purchase undoubtedly longer for B2B companies, HubSpot marketing tools can help you manage this more effectively.

Save details of your contacts, their company and their current position into your sales pipeline. From here, you’ll be able to track communications with that given person from anyone within your team.

You can filter contacts into lists based on set criteria. This is to make bulk contacting clients for specific services or products easier if needed.

Deals

With deals, you can track potential revenue through your sales team and process and associate deals with that contact or company.

You can set a default deal amount if your business has a set price. You can also assign the price as a manual entry, monthly or annual recurring and/or the total contract value. Alternatively, you can choose which value option and enter the amount separately for each deal you create.

Chatbots

Chatbots make it easy for you and your team to communicate with current and potential clients from the offset. With a HubSpot chatbot, you can assign conversations to your team members. Potential customers can look for solutions or ask questions, and your team can pick up messages from website users immediately.

Sequences

HubSpot sequences allow you to create a series of unique touchpoints that help you connect with and communicate with customers or prospects at scale with marketing automation.

You can create your own sequences from scratch or use one of HubSpot’s templates. This can help you streamline repetitive tasks to drive business growth and reach your business goals for each personalised campaign.

B2C

For B2C, customer contact is very frequent, with email marketing continuing to grow. 64% of small businesses use email marketing; making the process easier for businesses is the key to continued efficiency and growth.

Personalisation

HubSpot’s wide range of personalisation features allow you to segment and personalise content and communications for specific customers. Personalisation is key for B2C companies, as 72% of consumers say they only engage with personalised messaging.

One way we see this benefitting businesses all of the time is through personalised emails. For example, you can personalise emails by filling out customer contact details. When writing an email to send out to a list, using the format “Hello, (first_name)” will automatically fill in each user name when it arrives in their inbox.

Automation

With marketing automation, you can set up workflows to trigger a range of activities, from adding contacts to lists of updated contact information to sending emails and assigning related tasks for your team.

Integrating Data

HubSpot has many integrations that allow you to see data from a range of channels. As well as which of your marketing channels performs the best and which channel each customer came from.

Drawbacks

As mentioned above, with HubSpot, everything comes in a tier system. If your business already uses a different software that supports most of the marketing functions, you don’t need to pay the extra to access the whole of the marketing hub unless you plan to get rid of your other software.

You don’t want to end up paying double for features you’re only using on one platform.

Hidden extras come in all shapes and sizes. For e-commerce businesses, you’ll need to factor in the additional cost of transactional emails, including receipts and shipping details.

Is HubSpot B2B or B2C?

Now that we’ve covered features for both B2B and B2C, it’s time to clear up the question ‘Is HubSpot B2B or B2C?’ and the answer is – it’s for both!

The highlighted features can be easily switched between sectors, benefiting each other.

First, consider what you need from HubSpot and how much you need it. Ask yourself some key questions like:

• How many contacts do we have?
• What other systems and software are we currently using?
• Can HubSpot replace any software?
• Do we need the full HubSpot marketing hub, or is that centralised elsewhere?

Ask yourself and your team these questions to determine what you need from HubSpot and which powerful features are less important.

HubSpot can be complicated, especially at the beginning. As a HubSpot partner, we provide HubSpot Management to assist with setting up and optimising your inbound marketing strategies and enhancing performance.

Key Takeaways

• Understand if your business is primarily B2B or B2C.
• Check out the different tiers HubSpot has.
• Understand the range of HubSpot marketing tools.
• Understand your target market audience and their buying habits.
• Use your team to understand exactly what you want from HubSpot.
• HubSpot can be both B2B and B2C when used to its fullest potential.

Sign up for our newsletter to stay updated on the latest digital marketing trends, including HubSpot tips and valuable insights to improve your online presence.

The post Is HubSpot B2B or B2C? appeared first on ROAR Digital Marketing.

What is HubSpot?

So, why work with a HubSpot CRM agency? HubSpot is a CRM (Customer Relationship Management) platform supporting marketing teams, and business owners. It aims to improve customer relationship management and assists with SEO, content creation, sales and email marketing.

Over time, HubSpot has evolved to help support various business functions, including marketing, sales, operations, service and CMS. It holds 3.4% of the overall CRM market share, with customers across 120+ countries.

What is a HubSpot Marketing Agency?

HubSpot-certified and partner agencies are businesses that have been HubSpot-certified. They often work within areas that HubSpot’s technology can best assist with.

Everyone starts at the Partner level (1) and can work up to Elite (5). The availability to move up the levels is based on criteria set by HubSpot. It includes monthly recurring revenue, account management success and the number of clients brought to HubSpot.

Alongside the criteria to become a HubSpot Certified Partner, you must pass the Agency Partner Certification from the HubSpot Academy. This course teaches the marketing, selling delivery and growth framework for agencies.

For marketing partners, a whole host of courses within HubSpot highlight and leverage the capabilities of HubSpot’s Marketing Hub.

Understand How to Use HubSpot for Marketing (to be linked later) with our blogs. 

What can a HubSpot Marketing Agency do? 

To qualify as a HubSpot Marketing Agency, you have to pay for access to the professional or enterprise level of the HubSpot platform.

Often, agencies offer different packages specific to their niche or specialism. On the flip side, some agencies will cover the whole marketing hub.

Knowing precisely what your business needs is key to having success with HubSpot. Check out the ROAR HubSpot Management Services to better understand how these services can boost your business performance.

Multi-channel support 

A HubSpot Agency will have the tools and the knowledge to help support your business across various marketing channels. This includes email marketing, paid advertising (Google and Social Media), organic social media and SEO.

Combining the use of these channels can be crucial to your business success. The bonus of having a HubSpot Marketing Agency on hand is having control of all your channels in one place and professionals who understand how these things work.

List Management 

Adding contacts and companies to lists makes sending bulk emails easier retargeting ads, and sales easier. With lists, you set the criteria, and HubSpot automatically fills the list for you.

Pop-ups and landing pages 

Customise the experience for your users.

Pop-ups are a great way to capture users’ attention right before leaving a page or your site. Highlight essential offers like sales, free delivery or sign-up to email lists for a discount. These pop-ups can lead users to unique landing pages designed to sell and convert.

Landing Pages provide a unique page for users with a straightforward conversion point. They make it super easy to boost conversions from ads on search engines and social media by taking users straight to a conversion page.

The key benefit of pop-ups and landing pages in HubSpot is that no code is required. It saves you the external resources of hiring developers and designers to help you with this process.

Email marketing and newsletter

Build out a personalised experience for your email contacts. A HubSpot Partner agency can assist you in building out the perfect email, offering your contacts content that matters to them. The emails can then be automated through signals and workflows.

Building a template, automation sequenece, and sending through contact lists to make it easy for you and ideal for your customers.

You are saving time and money on designers and IT support with another no-code design feature, so your time and effort can be put into other business areas.

Key Takeaways

• HubSpot is the all-in-one software to support you in various business functions.
• HubSpot Partner Agencies have a deeper understanding of the HubSpot Software and all the available features.
• Partner agencies can provide multi-channel support, all based in one hub.
• Manage your contacts into lists and audiences with specific criteria.
• There are plenty of code-free solutions in HubSpot so that everything remains with your marketing partner and keeps costs low.

Let our experienced team take control of your HubSpot to ensure you receive the best possible return for your investment. Contact our team today! 

The post Why Use a HubSpot Marketing Agency  appeared first on ROAR Digital Marketing.

Can HubSpot be Used for Marketing?

You can absolutely use HubSpot for marketing. Known as a comprehensive inbound marketing and sales platform, it helps businesses attract, engage and nurture customers. HubSpot is popular because it is easy to use and appeals to businesses of all sizes.

How to Use HubSpot Marketing in 2024

If you haven’t invested in HubSpot for your business, you’re missing out on valuable business opportunities.

As we progress through 2024, HubSpot will continue to grow to be a versatile, vast, must-have platform for successful business strategy. The key to fully utilising HubSpot is understanding all the features that are available to you. HubSpot just about covers everything you could think of to master inbound marketing.

Not every business opts for website pop-ups or utilising social media. The same businesses may benefit from strategic landing pages or email marketing strategies. It’s crucial to set goals and expectations with your team. Research your audience and their traits and curate a strategy utilising the platform.

For example, are your audience avid readers of your blog? Set up a pop-up to sign up for a newsletter and automate email communications so they never miss an upload. Or do you have a vast audience with different traits? Use list segmentation to separate these audiences so you can make them individually.

ROAR has lots of handy content to help you introduce HubSpot into your business this year, check out our blog ‘How to Implement HubSpot Into Your Business 6 Easy Steps’.

Below, we have broken down HubSpot’s most popular features and included a tip for utilising them in 2024.

12 Ways to Use HubSpot Marketing in 2024

To get started with HubSpot, you must understand the tools that you are signing up for. HubSpot is a CRM (Customer Relationship Management) platform that comes with a vast amount of features and tools.

HubSpot, as a platform, provides unique opportunities to manage your inbound marketing strategy. This includes tracking leads and deals, segmenting your audience, email marketing and more.

Social media

HubSpot integrates with a range of social media platforms. This enables users to connect multiple social media accounts to schedule, draft and publish content.

2024 Tip: be present and connected to your audience in 2024 using social media. Share updates, build a loyal following and provide information that helps them better understand your brand.

59% of marketers use social media for lead generation and sales.

Email

HubSpot provides email marketing templates, automation, analytics, and the ability to build email marketing lists. This makes it easier for marketers to establish an email marketing strategy whilst tracking valuable analytics.

Most marketers have reported an average email open rate of 46-50%.

Dashboards

Dashboards on HubSpot are customisable and provide insight into your marketing strategy. They report key analytics to track their whole buying cycle, customers, and marketing interactions in one place.

List segmentation

Segmenting lists via HubSpot lets your group contacts based on qualities, characteristics and data. Use these lists to automate your email marketing strategy, providing personalised information and communications.

Email Analytics

Track your email analytics with confidence using HubSpot. Here, you can track key metrics like open rate and CTR. These analytics can inform a more robust and personal marketing strategy in the future.

Landing Pages and Forms

Landing pages are critical to increasing your business’s conversion rate. HubSpot CRM offers a landing page builder equipped with templates and best practices. You can also add customisable forms and pop-ups without adding unnecessary code to your site.

Landing pages are key to securing conversions, and HubSpot forms can collect your audience data and store it in one place. It can even automatically add these users to lists and automate communications.

Across all industries, the average landing page conversion rate is 5.89%.

Workflows

Your strategy will run smoothly using HubSpot workflows. When someone takes a specific action on your website, it triggers a workflow. Actions include form completions, calls, and purchases.

Here is an example of how ROAR uses workflows:

1. A user fills out a form for a FREE SEO Audit on our site.
2. Our team receives an email to audit the users’ website.
3. We record the user’s details in our ‘Requested a FREE SEO Audit’ list in HubSpot – automatically.
4. A member of our team then sends out this SEO Audit.
5. Our team then receives instructions to follow up with this prospect.
6. The workflow is now complete.

Contact management

Say you’re searching for Dan Mither in your mobile phone contacts – a recent prospect from networking. You scroll and scroll and stop as you begin to feel beads of nervous sweat appear on your forehead.

There are two Dan Mither contacts in your phone. No problem; you’ll click both to see further contact details. But alas, you didn’t manually enter their business name.

HubSpot erases all the faff of manually collecting prospect data and information. It allows you to add company and contact records with a singular click. You can also easily manage sales activities and keep records up to date.

Form Builder

HubSpot offers a form builder to businesses that do not require any coding. Businesses can use the builder to create forms that attract conversions and customise them in a drag-and-drop form. You can automatically add the data collected here to your contacts list on HubSpot.

74% of companies use online forms to increase lead generation. 49.7% stated that their forms are their most successful converting lead generation tool.

Live chat

HubSpot supports live chat and personalised chat form builders for your website. By inserting a live chatbot, you can respond to your audience’s queries in real time and ensure that your customer service is top standard.

Lead management

Managing leads in a sheet, off the top of your head or via notes can become chaotic. Using HubSpot, leads can progress through your sales funnel automatically. This allows your sales team to filter those who have had proposals sent, have closed or are taking a little longer to finalise.

Meeting Schedule Tool

At ROAR, we utilise this feature of HubSpot every day! It allows us to separate meetings into categories and time slots. It also ensures that our availability determines when we can be booked. It is integrateable with other web apps, such as Gmail, ensuring we never miss a meeting with our clients or teams.

Take your marketing efforts to the next level with our comprehensive HubSpot management services. Together, we can reach your business goals.

The post How to Use HubSpot Marketing in 2024 appeared first on ROAR Digital Marketing.

CRM, or customer relationship management, is crucial to success. However, implementing a foolproof CRM system can be time-consuming and complex. A HubSpot CRM agency will establish and maintain your CRM with experience and expertise.

A HubSpot partner agency, or HubSpot solutions partner, has passed specific certification criteria set by HubSpot. They must also have completed an agency partner certification via the HubSpot Academy. 

Why Work With a HubSpot CRM Agency

A HubSpot CRM agency will effectively manage your customer interactions whilst aiming to increase business growth and lead generation. Agencies will assist with implementing and optimising your whole customer relationship management system. 

They will start by assessing your current customer relationship management strategy. Then, they will implement their professional expertise and knowledge of the platform. This is to improve how your team works and manages sales.

HubSpot can offer precious benefits to your business. Your inbound marketing strategy will be unstoppable when paired with a knowledgeable HubSpot CRM agency.

See our previous blog for more on how HubSpot fits into a marketing strategy.

What are the benefits of HubSpot CRM Agency?

Expert Guidance and Support

The main benefit of working with a HubSpot CRM agency is the wealth of expert guidance and support you will receive. HubSpot is a powerful tool that requires training, determination and time to master. A HubSpot CRM agency will have taken the time to educate themselves on the platform. They will understand the features offered to help businesses leverage their full potential. 

They will harness a deep understanding of implementing the CRM within your marketing strategy to enhance your sales process, nurture your leads and create content targeting the right people. 

Streamlined Marketing Efforts

A CRM is a bunch of valuable tools rolled into one helpful software. Utilising the HubSpot CRM platform can translate into a better, more streamlined marketing strategy.

Businesses can access detailed reports and insights to track performance and identify growth opportunities. This is through tracking and analysing sales activity in real time. Thus creating a chance for your business to improve its marketing strategy.

Improved Sales Funnel Management

HubSpot, a customer relationship platform, offers easy ways to create a sales funnel that suits you and your audience. An agency will conduct the necessary research into your audience, creating your business an ideal sales funnel to provide your team with the info they need to close a sale. 

Adding new deals and contacts into HubSpot will populate most of your team’s details and deal records. From here, you can drag and drop deals into other funnel stages when they progress. 

It is helpful as it keeps track of your business’s deals and leads. This lets your business understand who has closed and who needs more convincing.

Enhanced Customer Relationship Management

HubSpot is a CRM platform; if it wasn’t clear, CRM stands for customer relationship management. With HubSpot comes a suite of marketing tools designed to enhance the relationship between your business and its customers. 

Email marketing templates, automation, lead tracker, meeting booker and contacts are all features offered by HubSpot. These features are great for engaging with your contacts and audience while tracking their interaction with your business. Data from these audiences can inform better, more structured customer relationship management. 

Cost-Effective Solution

Of course, nothing in life is free. HubSpot onboarding and in general, the platform, comes with a cost. However, if your business opts to bring in a HubSpot partner, they will often offer these services at a lower price. 

Bringing in an agency can also minimise training time for your in-house team. On the other hand, you can hire a whole digital marketing team if you require one. An outsourced agency can be cost-effective as it avoids the need for recruitment, training and salary negotiations.

Key Takeaways

• A HubSpot CRM Agency must be HubSpot certified and have passed the appropriate certifications. 
• Hiring a HubSpot CRM Agency can significantly reduce costs.
• HubSpot is an online platform available to businesses of all sizes. 

Take your marketing efforts to the next level with our comprehensive HubSpot management services – together, we can reach your business goals.

The post Why Work With a HubSpot CRM Agency  appeared first on ROAR Digital Marketing.

What are Website Analytics?

Website analytics provide data and information on how users interact and engage with the content on your website. Statistics have shown that website analytics can work in favour of marketing and online retail sites by securing an almost 100% return on their investment.

There are plenty of ways to access website analytics. Depending on what platform your website is built on, you can access analytics from there. For example, Shopify hosts a selection of website analytics tools for users. However, we recommend Google Analytics to view your website performance fully.

Understanding Analytics 

The key issue we’ve noticed with business tracking and analytics is the lack of valuable metrics being tracked. Many marketers fall victim to spending too much time focusing on vanity metrics.

Vanity metrics define the metrics that look good but mean very little. An example of this is impressions; it may look amazing to have 30,000 impressions on your page, but when you have a bounce rate of 85%, 30,000 means very little.

To gain a deeper knowledge of website analytics, check out our blog. ‘Understanding Website Analytics: Everything You Need to Know’ 

How can Analytics Help Optimise your site?

Once you understand how website analytics work and which metrics to focus on, you can use your data to make informed website decisions.

Update or Refresh

If you’re consistently writing and uploading content to your blog, often, the older content slips to the back of your mind.

If we look at the facts, only 5.7% of all studied pages ranked in the Top 10 search results within one year for at least one keyword. For the majority, it was 2-3 years before ranking on page one of SERPs.

This highlights the importance of reviewing your older content. In a lot of industries, things are constantly changing and changing fast. So last year’s best practices aren’t this year’s, but instead of writing a whole new piece of content, update and refresh a piece you wrote last year.

Performing Pages

Use your website analytics to highlight your pages’ top performers. With Google Analytics, when you open up your analytics property, head to reports and then scroll down to ‘Views by Page title and Screen Class’. The report shows the top website pages by views, users, engagement time, and more.

With these metrics, you can make conscious decisions about which page content needs to be updated and which pages need a total refresh, rewrite, or even removal altogether.

*Before deleting or removing content from your site, ALWAYS think about link structure and the effects of removing this page.* For example, say you have internally linked one blog, to a deleted blog, this will result in a broken link on your website, something you want to avoid.

Traffic Sources

Do you know where your website traffic is coming from?

You can see which channel users came from with the traffic acquisition report in Google Analytics. This allows you to see which of your marketing channels is pushing the most traffic to your website and which channel is underperforming.

You can break down traffic sources further by adding the session source/medium filter. This allows you to see where users came from with insights much deeper than just ‘organic traffic.’

User Flow with Reports

With the explore feature in Google Analytics 4, you can use a range of reports to track user journey and activity.

Funnel Exploration – Start at a user’s first visit and filter through users by the steps you expect them to take. You are highlighting the abandonment rate from users at each checkpoint.

Path Exploration – Use tree graphs to highlight users’ paths through your site. This highlights paths you didn’t expect or may not want users to take. From here, with help from a web developer, you can adjust the layout of your page or site structure to solve the issue.

User Explorer – Uses the user ID to track specific user activities to understand individual interactions with your website and content.

KEY TAKEAWAYS

• Make sure you’re tracking valuable metrics.
• Don’t forget about old content – keep it updated and refreshed.
• Track your top-performing pages.
• Know where your users are coming from.
• Review user activity with reports from within Google Analytics 4.

Our Website Analytics and Tracking Services allow your business to unlock valuable insights about your website performance. Learn more here!

The post How can Analytics Help Optimise Your Website appeared first on ROAR Digital Marketing.

Stick around for all of your questions and more answered from a search engine marketing agency with actual experience in optimising HubSpot websites.

Key SEO Features in HubSpot

HubSpot is stylised as a customer platform, with all of the software, integrations and resources that a business needs to harmonise its marketing, sales, content and customer service. All with the aim of expanding and improving your business online, and offline too.

With this comes SEO features specifically built into the CMS to help you optimise your website for organic search. Here are those features, with a little about how beneficial and effective they are.

On-Page SEO

Much like other CMSs out there, you can edit pretty much everything in regard to your on-page SEO. That means you can edit and improve your:

1. Meta Titles
2. Meta Descriptions
3. Website Copy
4. Internal Linking
5. Adding and optimising visual content

..To name a few.

On-page SEO is important because it helps search engines like Google understand your content and your website as a whole. If you optimise your on-page SEO correctly, this will help search engines identify whether your website content is relevant to search queries.

Technical SEO 

Possibly the least understood aspect of the three types of SEO and the area with the steepest learning curve. But, you can easily manage certain aspects of your technical SEO with the HubSpot CMS. You will be able to manage:

1. Website performance
2. Website speed and optimisation
3. Mobile responsiveness

…Though, the HubSpot CMS is possibly less flexible than others regarding the technical build or layout of your website. A CMS like web flow or WordPress, for example, are a bit more flexible with how you could build and organise your website with technical SEO in mind.

Technical SEO is one of the most important parts of search engine optimisation. It ensures that your site is free of any technical issues that could negatively affect users and search engines, which could prevent it from being understood and ranked effectively.

SEO Recommendations

If you have a website on HubSpot, you can scan your content for SEO recommendations. These recommendations are provided by the platform based on their best practices. Depending on the size of your website, a scan can take between 3 and 6 hours to complete

We think this is a great tool, but you are limited to recommendations defined by HubSpot. As we all know, there’s not always a definitive answer to every ranking factor, best practice etc. So, while this is a great start to help you cover the basics of SEO, you’ll need to look elsewhere for more advanced SEO recommendations.

Content 

When we say content in this instance, we mean more than just the website copy. We mean the ability to add and build solid, robust web pages, which the HubSpot CMS offers to easily build pages that meet basic requirements for SEO content optimisation.

HubSpot also offers content optimisation suggestions, much like their SEO recommendations. Again, with this, we’d advise caution and prioritise ensuring that you find a balance between how your brand is seen and the language you use, and accepting some of the content optimisation suggestions.

You can learn more about a HubSpot content marketing strategy over on our recent blog, ‘Maximise Your HubSpot Content Marketing Strategy‘.

Analysing SEO Performance

This is the weakest part of considering the HubSpot CMS for SEO. The SEO analysis is poor. There’s not a great deal of built-in support for analysing your SEO performance. There’s always the option of an integration in the future, but right now, all you can do is feed your Google Search Console into the CMS and view the information there.

Now, Search Console is excellent to help you see an overview of organic performance on Google, but you won’t see ranking data or any keyword analysis here, nor will you be able to see data from any other search engines.

So, HubSpot’s SEO performance analysis is quite poor.

Our Experience and Case Studies

As mentioned previously, when trying to answer ‘Is HubSpot good for SEO’, we’re going to pull in from actual experience using the CMS for ourselves and our clients to help answer the question definitively.

First, let’s look at a software development company based in London. This company built their site on HubSpot, and we were brought on to help improve its organic visibility. Immediately, we noticed that from a technical aspect, their website structure was very hard to navigate and manage with HubSpot.

When it came to the SEO recommendations, we found that the quality was poor because of how long it took the platform to scan the website. As mentioned, the recommendations had some value, but you wouldn’t get very far with the recommendations alone.

On the positive side, ranking content was very straightforward. We encountered very few problems when trying to get pages into SERPs, quickly. If anything, this is probably a huge benefit of the CMS; we found that the HubSpot site held a lot of weight in search engine results pages. Building and optimising new pages was also much more efficient and easier with HubSpot.

So, overall, we found that while it could be restrictive at times, the CMS was actually a useful and often easy-to-use system to get positive organic results, sometimes quicker, on average, than other CMSs.

Integrations and SEO Tools

One thing that HubSpot does across the board is allow for a plethora of integrations and tools. Both free and paid tools are available, but some of the most notable and recognised SEO platforms can be integrated into HubSpot.

The app marketplace is probably your key to going above the best practices. Investigating and researching tools or apps that could integrate with HubSpot and take you one step further, all within the same CMS, will help improve your organic rankings drastically.

Adding more integrations and tools to your arsenal is one thing, but what if your team needs more support with not just your SEO but your HubSpot as a whole? 

As a partnered agency, our HubSpot management services are second to none. Enquire today to realise your potential. 

The Content Management System 

As a CMS alone, HubSpot is great, one of the most robust and effective on the market. Now, from an SEO perspective, there are two ways to look at the HubSpot CMS.

On the one hand, it’s a great CMS for a basic SEO-level website. If you want to get the basics covered and get your website into organic search results, then that’s great.

However, if you want to take your SEO to the next level, for an advanced SEO, the CMS is limited.

Knowledge and Learning

HubSpot is a fantastic resource for enhancing your understanding of digital marketing, with a particular emphasis on crafting content strategies geared towards optimising search engines.

So, in assessing whether HubSpot is effective for SEO, we affirm that it is good at bolstering your knowledge and skill set in SEO. This makes it a very valuable learning resource and a tool for improvement.

Analytics and Reporting

HubSpot offers a suite of tools to help with SEO analytics and reporting. These tools cover essential aspects such as website analytics, keyword research, and content performance analysis.

While HubSpot provides valuable insights, we recommend considering other platforms and tools specifically dedicated to reporting and in-depth keyword performance analysis for a more comprehensive and specialised approach to optimising your SEO strategy.

KEY TAKEAWAYS

• HubSpot is a robust CMS with features for basic SEO requirements.
• For businesses aiming to establish a presence in organic search results and seeking a user-friendly content management system, HubSpot proves to be effective.
• for those with more advanced SEO needs, it’s essential to recognise the platform’s limitations and consider external tools and platforms dedicated to in-depth analysis and reporting.
• HubSpot’s role as a learning resource and its capacity to streamline various aspects of online presence makes it a valuable tool in the digital marketing landscape.

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The post Is HubSpot Good for SEO? appeared first on ROAR Digital Marketing.