Inbound marketing is a surefire way of generating more opportunities to drive traffic and increase lead generation. With 41% of marketers confirm inbound produces measurable ROI, having an array of inbound marketing content ideas at your disposal is a huge benefit.

In this blog, we give you plenty of ideas to maximise your inbound marketing strategy in March and onwards!

What Is Inbound Marketing?

Inbound marketing is when a business uses different forms of content and experiences to bring in more customers.  Inbound digital marketing strategy focuses on creating assets and communication material that aligns with your audience’s core values and needs. It aims to form, establish and grow long-term business-to-audience relationships.

Your customers will come to you for advice, and solutions to aid their problems. It’s important to provide accurate and quality resources to do this. 

Types of Inbound Marketing Content

Blogs

Educational pieces of content focussing on topics or questions your audience may have related to your industry. In these pieces,  you should offer a level of expertise and highlight your experiences in the past. Blog content can certainly aid you in increasing website traffic to your website with businesses who blog seeing 55% more website visitors than those without.

E-books and White Papers

E-books and White Papers are commonly known as ‘Gated Content’ which means content that is accessible for an exchange of valuable information or for a small fee. This type of content creation is typically more long-form and more ‘exclusive’. You can check out an example of an E-book/Gated piece of content here, free to download from ROAR Digital Marketing! 

Infographics

Infographics are images and visuals designed to show information in a creative way. These visuals can show statistics, a graph or information. They are commonly used on social media, in blog posts and in videos to back up a point or provide evidence.

Here is one from ROAR below, it shows that 84% of marketers who have used infographics in the past claim they are effective and that visual can increase human information retention by 400%.

Videos

Videos are watchable visuals which make it easier for users to absorb information. You can make video versions of blogs, and news pieces and include infographics. Video with members of your team in them also play an important role in brand recognisability.

Don’t forget to share the video content that you create on your social media channels to increase the number of people who can see it! In 2022 it was reported that 14.9% of millennials watch 10-20 hours of video weekly, so improving your video content game is a must.

For an example of a video version of a blog, take a look at one by ROAR at the top of this piece of content for some inspiration!

Webinars

Webinars are online sessions usually taken by professionals with experience in an industry with some expertise to offer. They are commonly done alongside a presentation to educate, and/or sell new products or services. Webinars can increase your brand authority, awareness and traffic by showing your authority on subject matters. 

News Articles

News articles don’t just mean the everyday global news you hear and watch on television it can be industry specific. Every industry, or niche experiences changes, developments or news and it’s important that you stay on top of that. This is important to show your audience that you care and are knowledgeable about developments in your industry, if you don’t know about the latest updates or trends, people may question your commitment to your industry.

Here’s a news piece ROAR wrote recently about Google’s statement regarding AI and search engine rankings.

Social Media 

Social media is golden for inbound content marketing. It’s challenging to find one person nowadays who isn’t an active social media user in some way shape or form. In January 2023 in the UK, it was reported that there were 57.10 million social media users equating to 84.4 percent of the total population.

You can use your social media platforms to showcase and promote all of the great content we have highlighted above. It allows you to grab and grow the attention of your target audience by providing them with something, instead of pushy outbound tactics that may put them off! 

Take a look at one of ROAR’s social media posts promoting our blog below.

An #SEOAudit can help you identify critical issues that are harming your website’s online presence🌐

If you’d like to understand better how to run an effective #Audit read our blog here👇https://t.co/oxtRl4Ra6I #SEO #OrganicGrowth #OnlineGrowth pic.twitter.com/hWTR4PQ6Nv

— ROAR Digital Marketing (@marketing_roar) May 11, 2023

Inbound VS Outbound Marketing

Inbound marketing as explored above means aligning the content you create with your audience’s core values and needs. Outbound on the other hand is slightly different as it involves engaging directly with potential customers to encourage and increase interest in products. It tends to be a more full-on approach and intends to see at least one person who has been outbound marketed towards, will convert.

Here are some examples of outbound marketing: 

• Billboards
• Cold calling
• Display ads
• TV ads
• Newspapers
• Radio

5 Inbound Marketing Content Ideas 

Write a Blog Post

We have already covered how blog posts can power up your inbound marketing strategy, so why not set yourself a goal of one blog post a week about something related to your industry? Consider using titles such as ‘5 reasons why you should’, ‘Top 10 tools for’, and relate the to your industry.

Here is an example; if you own a skincare brand, you could create content like ‘5 reasons why you should ditch your 9-step skincare routine’ or ‘10 cleansers worth the hype’. You could even go the extra mile and create some TikTok or YouTube content of you using the products. 

Share these blogs on your social media profiles.

Create a Carousel Post About Something Related to Your Industry

Carousel posts are great ways of positing visuals including infographics on social media. They are a journey for your audience, meaning they actually have to engage to the very end to see the story or find out the information. At ROAR we post one of these weekly on our social media platforms about industry news, educational topics or even holiday marketing-themed carousels.

Write a News Round Piece Weekly or Monthly

If you’re a small team or maybe just going at marketing your business solo, this could be a great way of showing your knowledge but not continuously. Around the end of the month, take a bit of time to round up some information on developments or changes in your industry or just hot topics in general. For example, if you owned a fitness sportswear brand, you could write a piece about ‘All The January Fitness Trends We Need To Ditch’. 

Host a Webinar on Something You Have Expertise on

If you are at the very beginning of your inbound marketing journey this may be a little difficult and feel as though you’re shouting to an empty crowd of people. If you’re without an audience you feel would attend, consider filming a webinar-style presentation anyway and sharing it on socials, you could even tease that this is a free introduction to a webinar series you are thinking about starting. 

If you are a brand with thousands of dedicated fans who will be engaged with everything you post online, you shouldn’t have a problem getting a few signups. A tip we would have would be to allow for questions at the end, and plug your product or services in here and there lightly. Make sure you are not pushy or overbearing with your audience, you and your brand should appear approachable and accessible.

Start a YouTube or TikTok Channel, or Both

Here at ROAR, we love creating new content on both TikTok and YouTube and we find it valuable in developing our audience! We put out one or two pieces of content a week on these platforms and it ranges from education content, to on-trend humorous skits (TikToks).

Videos give an enormous amount of freedom to create, from product demonstrations, and joking around with your audience to educating them on the things that really matter within your niche. It may be daunting to step in front of the camera for the first time (we’ve been there) but the more times you do it, your confidence will grow and so will the level of content you are creating!

@marketing_roar anything for a steak bake @Greggs #greggs #steakbake #festivebake #greggssausagerolls #greggssteakbake #greggsfestivebake #officelife #coworker #fyp #foryou #office #officehumor #officehumour #worktok #officebelike #coworkers #coworkersbelike #coworkerproblems #coworkerfun #agencylife #digitalmarketing #digitalmarketingagency #newcastle #newcastlefood #northeast ♬ Anti-Hero – Taylor Swift

Join us at ROAR and take advantage of our powerful inbound marketing strategies to drive quality leads and more conversions! Speak to a specialist today.

The post 5 Inbound Marketing Content Ideas For March 2023 appeared first on ROAR Digital Marketing.

What is inbound marketing? 

Inbound marketing is businesses creating and using valuable content and experiences to attract customers. It specifically means creating content and communications that align with your customer’s values and needs to inspire long-term customer relationships. 

Your customers come to you to solve their problems or provide services that benefit them. Inbound marketing is all about – providing what your target audiences are looking for and tending to their needs. 

These solutions and forms of content can come in many different forms, such as:

• Blog posts
• Videos
• Webinars
• Infographics
• Email marketing
• E-books and online magazines
• Social media output
• Email campaigns

Inbound vs Outbound marketing 

Inbound: Aligning the content you put out to your audience’s needs and wants, essentially bringing them to you.

Outbound: Outbound marketing differs slightly from this and involves engaging with customers to encourage their interest in a product. It is typically a more aggressive tactic and has expectations that at least someone who was reached out to will convert.

It relies on physical outbound marketing techniques such as;

• Billboards
• Cold calling
• Display ads
• TV ads
• Newspapers
• Radio

The goal of outbound marketing is to put your company and brand in the right place at the right time, alongside building authentic relationships through engagement and targeted communications.

What is an inbound marketing campaign?

An inbound marketing campaign aims to target customers directly. This is so you can place your services or products in front of a customer who needs them. Having the understanding of how to run an inbound marketing campaign and the ability to use great inbound marketing techniques can efficiently reach your target audience, and fingers crossed, they convert. 

SEO: SEO fits into inbound marketing as it is a universal way of generating leads and opportunities. SEO optimises the content you are producing to appear in search queries from users. If you are determined to increase your organic search you 100% need SEO. 

Inbound marketing relies on SEO from extensive research and audits to formulate a long and short-term inbound marketing strategy. When using SEO you edit your website and meta to appear on Google or other search engines. An inbound marketing strategy aims to drive traffic to your site and your website should be developed under SEO principles. 

Content creation: Content creation is one of the most effective inbound marketing campaign strategies out there. Creating content has various positive impacts such as brand authority and establishment, site authority and ultimately creating sales and conversions.

Let’s look at the different forms of content creation in more depth in order to fully understand how to run an inbound marketing campaign.

• Blog posts – Maintaining relevant blog content can attract your audience and, in turn, create a loyal relationship with your customers. Having a solid relationship with your customers can lead to an increase in profitable customer actions. This is because of the relationship you can build and the trust your readers will put into your business. 

• Videos – Platforms like YouTube boast a massive 2 billion users and a great opportunity to reach your target audience. You could create various content such as how-to videos and product demonstrations.

Videos are a great way to increase the length of time visitors spend on your website. If someone searches for ‘how to begin SEO’ and the video on your website details this step by step, it increases value. Valuable content encourages users to remain on your site or refer back to it in the future.

• Webinars – Webinars offer complete value to your audiences immediately, Leaders can communicate information straight away and offer training and their expertise. This content can build relationships by offering value and ten in turn create a loyal community leading to sales. 

• Infographics – Infographics are a great way to present information and statistics in an organised fashion. It’s normally a more colourful fun way to present information.

Include graphics and easy-to-read text to go hand in hand with the information. You can use these to tease parts of your blog posts on social media. It would be valuable to include a CTA to view the complete post online, resulting in more traffic! 

• Email campaigns – Emal campaigning is huge and according to HubSpot 64% of businesses target their audience via emails. Remember to keep the number of emails your push out minimal this is to not bombard your audiences with content. Try to send them the most valuable content you can rather than lots of different emails with irrelevant stuff.

• E-books and online magazines – Providing your community with long-form content about your industry shows expertise. In most cases, an e-book requires a user to provide their email address in order to download. In turn, this can support your email marketing campaigns by providing you with customer data.

It is vital that you remember when producing e-books that these are not advertisements for your brand. These are simple ways to promote your knowledge and insights to gain and retain your audience.

• Social media output – Social media is essential to push content you have created in front of your audience. It’s great knowing what content you need to make but understanding how to broadcast it is the next step.

You can use social media to grab the attention of your target audience by placing content directly in front of them. This avoids aggressively forcing content upon your community. 

It may be worth considering running a digital content audit to look at the content you put out and assess it all to discover where the strengths and weaknesses lie.  

6 steps to run an inbound marketing campaign

To understand the ins and outs of how to run an inbound marketing campaign, you need to consider all appropriate steps to make it as effective as possible. 

1. Set some goals

Base these on where your business currently stands and where it wants to be. This is also where you can set some KPIs also.

You can evaluate what your competitors are doing and the current performance of your industry market. Whilst seeing where your company currently fits in the market to determine your business goals. Create a buyer persona to determine who you need to target and how. 

2. Get found

 With an understanding of your audience you must conduct keyword research to determine how people search for relevant content. Through this extensive research, you can determine what keywords to target to attract the correct people to your site. Onsite SEO allows you to be found by optimising each page of your website. You do this by using appropriate and effective keywords based on the content you are providing.

Blogging and posting are effective ways to get found. When blogging about content people are searching for, such as your customers’ pain points or main industry topics, you drive traffic.

PPC provides the opportunity to place you in front of users who are searching for the terms you have bid on. Through strategic bidding and advertising, you can drive traffic and clicks to your site, increasing the potential client conversions you want. 

3. Get leads

Provide premium content such as e-books, webinars etc that your website visitors cant say no to. If you present your audience with valuable, exclusive content consider including a form your visitors must fill out to view. If the content is desired, they won’t hesitate to fill this out whilst indirectly providing data to support email campaigns.

Landing pages are the home of premium content. This is where you should send your clients to capture their information and new leads. An effective landing page is designed to give the user the desired action to take when visiting your website. 

Create call-to-action buttons to facilitate conversions and leads. Use eye-catching branded buttons that your visitors will feel almost forced to click by how attractive they are. They lead users to premium content pages such as landing pages to purchase products or services. 

4. Drive traffic

As your website optimises and begins to rank higher, you must ensure you’re promoting your content through various channels.

On social media, create a few varied posts centred around each piece of content. This presents you with an opportunity to promote the same content. It allows you to increase your potential to attract a wider audience and new eyes each time. Make sure to keep an eye on the analytics of these posts whilst experimenting with time posting to see what works best. 

Email newsletters can forward your content to your target audience and users who have provided you with their details immediately. Emails can be personalised whilst forming a one-to-one relationship with your community whilst sharing valuable information to customers.

5. Retain your customers 

Completing a lead and sale is great, but the established relationship doesn’t need to fizzle out. Once you have gained a new customer, focus on bringing them back to your site again and again. This can give them the opportunity to convert again! They can also advocate for your brand themselves and promote it via word of mouth!

After all, there’s no better form of recommendation than from someone who has been through an experience before. To retain customers, consider referral programmes. You could provide the referee and the user who referred them with an offer in this process. Consider providing segmented newsletters and continue to update users on the latest in the industry, and showcase your expertise. 

6. Evaluate

The last step is evaluating your inbound marketing success. You can do this by analysing various metrics, including;

1. click-through rate
2. conversion rate
3. engagement on social posts
4. reviewing keyword research
5. email open rate

It is vital to analyse each effort of your marketing campaigns so you know how to run an inbound marketing campaign. This is to fully understand what is working for your business and what maybe needs improving. 

For example, if a morning social media post always does well, keep that on the content calendar. If posting at night sees no engagement, maybe schedule it for a different time, so all your content is effective.

At ROAR, we offer digital marketing consultancy. We provide a fresh pair of eyes on your business which can be all you need to further develop your strategy.  

Contact us today and set up a call with one of our team to discuss further developments for your online business.

The post How to Run an Inbound Marketing Campaign appeared first on ROAR Digital Marketing.

One thing we have noticed though is that a lot of people don’t really know what HubSpot is or the massive benefits it can bring a business. So we thought we’d take a moment to clear that up.

What is HubSpot?

In short, HubSpot is inbound sales and marketing software that aims to help ambitious businesses attract visitors, convert leads and close sales.

HubSpot achieves this by merging a variety of essential functionalities and enabling marketing and sales departments to manage all their activities in one place.

Content creation, social media sharing, workflow automation, lead capture, customer relationship management, sales pipeline mapping and performance tracking are integrated seamlessly under the HubSpot umbrella. Better equipping businesses to manage their sales and marketing activities in tandem efficiently.

How much does HubSpot cost per month?

HubSpot’s pricing is very flexible depending upon your needs. The Marketing, Sales, Customer Service, CMS and Operations hubs can all be purchased separately, or tailor-made bundles on a monthly or annual subscription plan.

The great thing about HubSpot’s pricing structure is that you have different packages for different users. So you could have some users who only need the free tools, another who needs the full marketing package and others who need the sales plan. So you can customise your package to maximise value and minimise cost.

With our HubSpot professional services, we can help design the perfect package for you. So you only pay for what you need.

How to set up HubSpot

Once you’re onboarded with HubSpot, you’ll want to crack on and get fully set up so you can start getting as much value from your new toy as possible.

HubSpot has a great little guide on how to set up HubSpot CRM. But don’t worry! The great thing about working with ROAR’s HubSpot consulting services is that we’ll work with you on getting everything up and running smoothly.

Including setting up your email integration, creating filters, importing contacts, defining deal stages, creating a lead ad and so much more.

How to use HubSpot

HubSpot is pretty huge. There’s a lot of moving parts and a lot of different set-up options. So if you’re looking for help using your HubSpot then you should definitely try our HubSpot services. ROAR can guide you through getting the best use from HubSpot and show you all the best tips and tricks.

HubSpot also has a great knowledge base with plenty of manuals and guides to help you along.

Working with a HubSpot Agency

A HubSpot partner agency is a lot more than just shouting about the platform and having a nice sticker to show off.

Our HubSpot managed services are about helping customers get the best possible use out of the software and driving the best possible results from it.

Once you’ve been successfully onboarded by one of our friends at HubSpot, a ROAR HubSpot expert will work with you to fully utilise your new investment. Guiding and supporting you through every aspect of HubSpot.

Why Work With a HubSpot Agency

HubSpot is huge, diverse and flexible. All that diversity and flexibility can equal complexity. It takes a lot of skill and expertise to get the full benefit of such a potentially massive CRM.

Meaning hiring an in house expert could be expensive. With no real guarantee, they can do the job, and deliver the results you’re looking for.

That’s where a HubSpot agency like ROAR comes in.

With a HubSpot solutions provider like ourselves working as an extension to your team, you can hit the ground running. Utilising the capabilities of the entire platform from the get-go, enabling you to grow faster, work smarter; and streamline your sales and marketing operations.

If you’d not already noticed above, we’re a HubSpot Solutions provider! So if you’re looking to kickstart your HubSpot journey with professional, qualified HubSpot professionals, check out our HubSpot services and contact us today.

The post A Little About Our HubSpot Professional Services appeared first on ROAR Digital Marketing.

Brands can now adjust how they connect with their customers based on their interests and needs. This can strengthen the bond between the customer and the company

What is HubSpot inbound marketing

But inbound marketing takes time and effort. HubSpot is a complete software that helps with inbound marketing and automation. It makes it easier to plan, manage, and analyse your marketing activities. Let’s take a closer look at how HubSpot can elevate your marketing efforts.

Elevating your socials

If digital marketing were a garden, social media would be the vibrant flowers and fruits that make passers-by do a double-take. It’s exciting, but it also takes daily attention that can be difficult to execute amid the demands of other daily business activities.

Without consistent posting, communication and engagement, social media loses its value. HubSpot allows you to schedule your posts ahead of time, with a visible scheduling calendar that takes some of the pressure out of your social platforms and helps with social media management.

An all-in-one solution

Arguably the best thing about HubSpot is that it puts all the tools you need for effective inbound marketing in one place. From blogging and social media to lead nurturing, HubSpot enables brands to manage their digital presence effectively. It also includes analytics and data management, ensuring that staying in control doesn’t consume too much time or resources.

Lead tracking and conversions

Generating, tracking and converting leads is essential to long term business success. In the marketing garden, lead generation would be the soil itself – everything grows from it.

Leads can translate directly into revenue, and HubSpot offers a wide range of tools you can use to optimise your lead generation, nurturing, tracking and converting. This provides you with an overview of how visitors are arriving onto your site, what search tools they’re using, what they’re looking at while on your site, and how quickly they’re leaving. This is all essential in order to make sure your site is optimised.

Website management and editing

Speaking of websites, HubSpot makes it easy to complete website additions and changes, without having to hire employees with web design or development backgrounds. Once upon a time, creating web pages seemed like a complex and largely inaccessible skillset, but HubSpot lets you create them with ease. Adding new modules to your layout and addressing gaps in your content couldn’t be simpler.

Simplifying SEO

Like website management, SEO can seem like a daunting task if you don’t possess the expertise, as it’s all about making sense of analytical data and using specific tools. However, HubSpot uses these tools for you, translating SEO results into layman’s terms you can actually take forward and use.

HubSpot has a wealth of SEO features to help you track keywords and improve your site’s ranking. This enables you to put out SEO-friendly content in the process.

Keeping up with content creation

In today’s fast-paced digital world, customers want a constant stream of consistent, high-quality content, ensuring they have a good customer experience. HubSpot allows you to create blog posts and schedule them in advance, taking the pressure off you to constantly keep one eye on your business blog.

Integrated CRM

HubSpot’s integrated CRM can help you better manage your customer relationships, which is key to creating business loyalty and long-term success. By integrating your social media accounts and website, HubSpot makes it possible to track what visitors are doing on your site. You can see what they’re responding to and what information they are drawing from it. This ultimately simplifies communication between you and your customers.

Need help with your HubSpot management services or digital marketing? Get in touch with ROAR Digital Marketing today.

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