How To Improve Local SEO And Actually Get Found By Customers
ROAR |
29 September, 2025 |
3 minute read |
Blog, Content Creation, SEO
If your business isn’t showing up when people nearby search for what you do, you’re losing customers every single day.
That’s where local SEO comes in. Local SEO is all about making sure your business appears in search results when people in your area are looking for the products or services you offer. Think of it as putting up a digital shop sign that points people in the right direction.
In this blog, we’ll talk about what local SEO is, why it matters, and the simple steps you can take to start improving your visibility. By the end, you’ll know exactly how to boost your local presence online and attract more customers.
What Is Local SEO and Why Does It Matter?
Local SEO is a way of optimising your website and online presence so search engines (like Google) show you to people searching nearby.
If someone types in “coffee shop near me” or “plumber in Newcastle,” Google wants to serve up the most relevant, trusted, and local results.
How Google Decides Who Shows Up
Google looks at a few key things when deciding which businesses appear, also known as EEAT:
- Experience: Regular Google Business Profile updates, showcasing local staff, and sharing authentic customer photos.
- Expertise: Well-structured local service pages and informative blog content.
- Authoritativeness: Strengthened through high-quality local backlinks.
- Trustworthiness: Demonstrated by genuine local customer reviews.
Get these factors right, and you’ll have a much better chance of showing up in the local pack (those top map results) and regular search listings.
Want to learn more about local SEO? Discover why local SEO matters so much for businesses to succeed.
Practical Ways To Improve Local SEO
Improving local SEO doesn’t have to be complicated. It comes down to being consistent across the right areas.
1. Optimise Your Google Business Profile
Your Google Business Profile (GBP) is often the first thing people see when they search for you. Ensure yours is complete with accurate contact information, business hours, categories, photos, and regular updates.
Encourage customers to leave reviews; Google loves fresh, positive feedback.
2. Use Local Keywords On Your Website
Ensure that you use location-based keywords naturally in your website copy. For example, instead of just saying “emergency plumber,” try “emergency plumber in Newcastle.”
This helps Google connect your site with searches happening in your area.
Our final thoughts
Local SEO is less about “tricking Google” and more about showing up as the most relevant, trustworthy business in your community. By optimising your Google Business Profile, using local keywords, and earning reviews, you’ll stand out in search results where it really matters.
Ready to transform your SEO efforts? Discover how ROAR can help you increase profits with our local SEO service.
